In a world defined by data and digital transformation, enterprises today are increasingly reliant on advanced business analytics and artificial intelligence to drive business value. As industries pivot from hindsight-driven reporting to foresight-enabled decision-making, the demand for professionals equipped with a deep understanding of analytics and artificial intelligence has never been more urgent.
IIMB has redesigned its long-standing and highly popular “Business Analytics and Intelligence” (BAI) programme, recognising the current paradigm shift. Now relaunched as Business Analytics & Artificial Intelligence (BAAI), the revamped executive education offering marks a strategic realignment with emerging technologies, particularly Generative AI (GenAI) and Agentic AI—technologies poised to redefine how businesses operate, innovate, and compete.
A Programme Built on Proven Pedagogy and Evolving Practice
For the last 15 batches, the BAI programme at IIMB has been synonymous with analytical rigour, industry relevance, and academic excellence. Its transformation into BAAI is more than just a change in nomenclature. It signals a forward-looking curriculum that blends the foundational pillars of statistical analysis and machine learning with the disruptive potential of GenAI and low-code/no-code AI deployment frameworks.
The programme design reflects IIMB’s deep understanding of evolving industry requirements, shaped by years of research and close collaboration with Indian and global enterprises.
IIMB faculty have authored over 42 case studies on AI and ML applications, 25 of which are bestsellers on the Harvard Business Publishing platform—a testament to the institute’s thought leadership and impact on practice.
From Descriptive to Generative: The New Frontier
The revised BAAI programme is structured to guide executives through the full spectrum of analytics—from descriptive and diagnostic to predictive, prescriptive, and now, generative AI. Key additions in the new curriculum include:
- Generative AI & Large Language Models (LLMs): Participants are introduced to the capabilities and limitations of modern generative tools such as GPTs, diffusion models, and enterprise-specific LLMs. Use cases across marketing personalization, knowledge management, and content creation are explored.
- Agentic AI: Agentic systems are gaining strong popularity in the whole AI ecosystem, going beyond automation to autonomous decision-making. The programme includes modules on building and operationalizing intelligent agents for supply chain optimization, customer engagement, and real-time analytics.
- ML Ops & Governance: The need for responsible AI comes with its growing adoption. Participants are equipped with frameworks for model governance, monitoring, and ethical AI deployment.
- Low-code/No-code AI tools: Recognizing the democratization of AI, the course trains participants to deploy ML pipelines using platforms that require minimal coding expertise, enabling faster prototyping and real-world impact.
Learning Through Indian and Global Business Contexts
One of the unique differentiators of IIMB’s BAAI programme is its case-based approach rooted in the Indian business landscape. Case studies range from predictive analytics for employee attrition at Kramerica Industries, to demand forecasting at iD Fresh Foods and customer personalization at BigBasket. Such context-rich learning not only enhances applicability but also ensures that participants are industry-ready.
In addition, global perspectives are woven in through carefully selected international cases from Stanford, Darden, and Harvard – offering a well-rounded, global view of analytics and AI in action.
Strategic Upskilling for a Data-Driven Economy
The BAAI programme is ideally suited for a broad spectrum of professionals:
- Senior executives and business leaders seeking to make AI a strategic asset within their organizations.
- Entrepreneurs and innovators aiming to embed intelligent capabilities into their products and services.
- Functional experts and consultants from marketing, finance, operations, and HR looking to pivot towards analytics-driven decision-making.
- Non-technical professionals who wish to understand and implement AI without a background in programming.
What sets the programme apart is its commitment to “learning by doing”. From Python-based algorithmic implementation to hands-on sessions using real-world datasets, the curriculum ensures that theory translates into practice. Participants walk away with not just conceptual clarity, but with a portfolio of applied analytics and AI projects.
Beyond the Classroom: A Lifelong Advantage
Participants successfully completing the BAAI programme join an influential community through the IIMB Executive Education Alumni Network—a growing cohort of industry leaders, innovators, and change-makers. This network provides continuous learning opportunities, professional connections, and access to exclusive thought leadership events.
As analytics evolves from being a support function to a strategic differentiator, professionals across domains must embrace the AI-first paradigm. IIMB’s BAAI programme stands at the confluence of academic rigour, real-world application, and future-ready thinking. It is not merely a course—it is a transformative journey into the future of business intelligence.
In a world awash with data, those who harness its potential with intelligence and integrity will lead the future. And for those ready to take that step, the BAAI programme offers the perfect launchpad – click on the thumbnail below to start the registration process!