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Program Dates Start Date: 26 May, 2025 |
Register By Early Bird: 05 May, 2025 Regular: 16 May, 2025 |
Pricing (Residential) Early Bird: Rs.1,28,250 Regular Fee : Rs.1,42,500 |
Pricing (Non-Residential) Early Bird : Rs.1,03,500 Regular Fee : Rs. 1,15,000
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This programme is targeted towards senior managers who are engaged in developing or executing their organization’s technology and/or business strategy. The typical participant shall have an experience of 10-15+ years industry experience and shall be actively engaged or interested in strategic decision making through leveraging new age technologies.
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Ms. Vinitha Vandana
Landline No.:+91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in
Programme Overview
Artificial Intelligence is transforming the nature of our work and conduct of our businesses. On the one side, the predictive and generative power of AI promises to enhance our potential. On the other side, the scale and scope of AI based automation poses a credible threat to the survival of incumbent firms and the viability of their business models.
In this course, we not only try to understand AI as a technology but move beyond it and focus on its implications for firm strategy. The broader field of strategic management is concerned with how managers can help firms attain and sustain firm competitive advantage. In line with this, our focus shall be on various facets of AI and how it relates to managerial strategy.
We get beyond the prevailing hype surrounding AI, cut through the clutter, and take a structured and methodological approach to AI strategy. We then apply our frameworks to real world implementations of AI across industry sectors and critically examine the costs, benefits, and risks associated with such strategic decisions.
Programme Objective
Programme Content
The programme shall consist of multiple modules that together addresses the following aspects:
• Overview of Strategy
• Levers of Sustainable Competitive Advantage
• Technological Change and Incumbent Adaptation
• AI as a General-Purpose Technology
• AI and the Prediction Problem
• Data – The New Oil
• When is AI better? When does AI falter?
• AI as substitute and AI as complement
• AI Technology Landscape
• AI Deployment Process
• AI in Action Simulation
• Deploying an AI Strategy
• Risks associated with AI and Mitigation Strategies
• AI and Grand Challenges
Key Benefits/Takeaways
The program is expected to benefit the participants in multiple ways. On completion of this programme, the participant will be able to:
• Understand how AI affects firm competitive advantage.
• Obtain a technical overview of AI.
• Develop a process to leverage AI’s capabilities to solve business problems.
• Appreciate how data can be better leveraged through AI using a simulation.
• Understand how AI relates to strategic decision making.
• Develop and deploy an AI based business strategy.
• Address concerns with implementing AI in organizations.
Pedagogy
This programme will be delivered as a 25-hour course over five days. The instructors will employ innovative teaching methods including case studies, videos, classroom lectures, group activities, demos, and hands-on simulations to explore the concepts in the course. The participants shall be provided with relevant course materials including book chapters, case studies, and simulation logins.
Programme Director
Dr. Vijay Venkataraman is a faculty in the strategy area at Indian Institute of Management Bangalore. He is broadly interested in technological innovation and how it relates to firm strategy. Vijay has presented his research at a number of international conferences such as the Strategic Management Society Annual Conferences, Academy of Management Annual Meetings, CCC Doctoral Conference, and Platform Strategy Research Symposium. He has won multiple awards for his research. A paper based on his dissertation won a best paper prize at the SMS Annual Conference in Houston, 2017. His recent work tracing the growth of Bengaluru’s software agglomeration won the best paper award on emerging markets awarded by the International Management Division of the Academy of Management.
Vijay’s prior consulting experience with clients such as Toshiba, Pepsi-Lays, and ABN AMRO, and managerial stint in a Deloitte Technology Fast 50 start-up have contributed toward making him an effective researcher as well as instructor. He has taught the core course on Strategic Management, electives on Corporate Strategy, Technology Strategy, and AI Strategy in one-year MBA, two-year MBA, exec MBA programs, and the seminar course on strategy phenomena in the PhD program. He also regularly co-teaches in custom programs for multinational companies. Vijay holds a PhD in Strategy & Innovation with a minor in Economics from Georgia Tech.
Programme Fee
INR 1,42,500/- Residential and INR 1,15,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 05-May-25 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 1,28,250/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 1,03,500/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office
