| Venue/Deadlines | Program Dates | Program Fees |
|---|---|---|
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Venue : IIMB Campus
Early Bird Discount Date : 14 Nov, 2024
Last date for registration: 25 Nov, 2024
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Start Date : 05 Dec, 2024 End Date : 07 Dec, 2024 |
Residential Fee(excluding GST) : Rs. 1,05,000 |
Ms. Vinitha Vandana
Landline No.:+91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in
Programme Overview
Strategizing for marketing requires sensitivity to the target market, an assessment of what the organization ‘can do’, and an understanding of what ‘is possible’ for the firm. Development of marketing strategies addresses the achievement and fructification of sustainable competitive advantages in the marketplace and involves establishing linkages between marketing strategy formulation and its implementation, as well as recognizing the role of customer satisfaction and public image. Basic analytical skills to comprehend, and analyze competition, aid in improving the resilience of the firm’s marketing strategy in the competitive market and business environment. The programme attempts to put together such an exposure.
Programme Objective
In the current market context, an urgent need arises than ever before to align an organization’s marketing strategy with the changing times. Therefore, this programme encompasses both marketing strategy formulation and marketing strategy reformulation, that calls for both market orientation and market re-orientation.
Programme Content
Key Benefits/Takeaways
Who Should Participate
Marketing managers involved in strategic decision making for marketing in multinationals, and medium-and large-sized Indian firms.
Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Dr. Nagasimha Balakrishna Kanagal is a Professor in the Marketing Area of IIMB. His research interests are in the area of marketing strategy. This includes customer and market analysis; customer value and relationship management; and competitive marketing strategies including innovation, pricing, promotions, public image management, and strategic intent. His papers have been accepted at international and national conferences and he haspublished in international and domestic journals. His teaching interests include principles of marketing, marketing research and marketing strategy.
He has a PhD in Management Science, concentration Marketing Management, from the University of Texas at Dallas, USA. He also has a MS in Management and Administrative Sciences, and a Master of Arts in International Management from the University of Texas at Dallas. He has a PGDM from IIM Ahmedabad, and a Bachelor of Engineering undergraduate degree from Bangalore University. He has over five years of organizational experience in the area of marketing in leading organizations in India. At IIMB he has been Chief Editor of IIMB Management Review, the journal of IIMB during the period January 2012 to March 2018.
Programme Fee
INR 1,05,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 14-Nov-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.