Digital Product Management

Venue/Deadlines Program Dates Program Fees
Venue : IIMB Campus
Early Bird Discount Date : 08 Aug, 2024
Last date for registration: 19 Aug, 2024


Start Date : 29 Aug, 2024
End Date : 31 Aug, 2024

Residential Fee(excluding GST) :  Rs. 1,05,000
Residential Early Bird Fee(excluding GST) :  Rs. 94,500
Non-Residential Fee(excluding GST) :  Rs. 90,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 81,000

About the Programme

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Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 08 Aug, 2024
Last date for registration: 19 Aug, 2024

Contact Us

Ms. Preethi
Landline No.:+91-80-26993375
Mobile No. +91-8951974073
Email: preethi.s@iimb.ac.in

Starting In
Short Duration
International Travel
Alumni Status

Programme Overview
Digital Product Management is currently one of the most essential functions in the modern technology industry. Digital Product Managers oversee the entire lifecycle of creating and enhancing technology products from ideation to launch and act as mini-CEOs for the respective products. No wonder many product managers end up becoming CEOs of technology startups or even big companies (e.g., Sundar Pichai at Google)!

This short-duration program intends to introduce and prepare interested applicants for a career in Product Management in the IT industry. This introductory course will broadly cover all the key practical aspects of the role, and students can expect tangible outcomes like ability to create product requirements (user personas, user stories, UX wireframes, product roadmap, etc.) and the knowhow to build the product using technical staff by applying lean strategies, design thinking, and agile product management techniques (Scrum). No prior technical knowledge is required to take the course; only an enthusiasm to imagine and design exciting digital products and features!

Programme Objective

  •  Learn some of the contemporary key concepts, frameworks, tools, and techniques related to digital product management as practiced in the technology sector.
  • Cover broad topics like product inception, strategy, metrics, improvement, design, planning, development, and technology.
  • Understand and practice the steps in designing and developing a digital product using the Lean Strategy, Design Thinking, Agile Scrum methodology.
  • Hands-on end-to-end development of critical product management artifacts (personas, customer journey maps, epics & user stories, roadmaps, mockups/wireframes, PRD, etc.).

Programme Content

  • Introduction to PM role, career, and domain in IT industry
  • Developing Product Strategy – Product Improvement
  • Product Metrics and Growth Hacking
  • UX Design Concepts & Tools (Design Thinking)
  • Building Product Startup & MVP
  • Product Planning & Road mapping
  • Managing Product Development (Lean, Agile, Scrum)
  • PM Case Studies

Key Benefits/Takeaways

  • Learning both theoretical concepts and their practical applications involved in Product Management role
  • Compressed learning in 3 days along with an executive certification in Product Management for those not having time for spending months on the same.
  • Connecting and networking with others with similar career interests in other companies

Blend of lectures, discussions, hands-on practice, cases, and project presentations by students – Taught by both IIM faculty and experienced PMs from industry

Who Should Participate

  • Anyone interested in getting introduced to the function of Product Management in the tech industry, including startups.
  • Should be especially useful to those considering a career as a Product Manager.
  • Also recommended for tech entrepreneurs interested in building their product startups.

Programme Director

Dr. Shankhadeep Banerjee is a faculty in the Information Systems area of IIM Bangalore. He also serves as the Chairperson of Centre for Software & IT Management (CSITM) and the Chairperson of IT Facilitation Committee (ITFAC) at IIM Bangalore. His education includes PhD in Management Information Systems from IIM Calcutta, MBA from IIM Calcutta (including a semester at NEOMA Business School, France), and B.Tech. in Computer Science & Engineering from NIT Durgapur. He has several years of practitioner experience working at reputed technology companies like Microsoft, Computer Sciences Corporation (for client eBay), and Amazon.

He has published in reputed journals like Journal of Management Information Systems (FT 50, ABDC A*), Decision Support Systems (ABDC A*), and Information & Management (ABDC A*). He has won multiple prestigious awards and scholarships for his research on user behavior on digital platforms. His case study on Product Management was published by the Harvard Business Publication.

His teaching philosophy is oriented towards providing state-of-the-art practical knowledge to serve the students interested in pursuing techno-management careers. Accordingly, he has designed and delivered courses on Digital Product Management, Digital Business Management, etc. He has also received several awards for excellence in teaching at IIM Bangalore.

Participant Benefits

Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Programme Charges

Programme Fee
INR 1,05,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 08-Aug-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Certificate Sample

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office

How To Apply for the Programme

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