EEP Calendar >>
EEP Calendar >>

S02650

Influencer Marketing

   Program Dates
   Start Date: 25 Sep, 2025
   End Date: 27 Sep, 2025

 

 

Venue/Deadline

IIMB Campus
Early Bird Deadline: 04 Sep, 2025
Register By: 15 Sep 2025
 

Program Fees (excluding GST)

Residential: Rs.1,06,500
Residential Early Bird: Rs.95,850
Non-Residential: Rs.90,000
Non-Residential Early Bird: Rs.81,000

 Apply Now

Apply Now & Download Brochure

  • By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from IIM Bangalore about this program and other relevant programs.
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form

Mode
In-Person
Starting In
July-Sep
Level
Mid- Senior/Career
Duration
Short Duration
International Travel
No
Alumni Status
No

Programme Overview

Influencer marketing has emerged as one of the most potent and effective tactics in contemporary digital marketing. By collaborating with influencers who have built trust and credibility among their followers, brands can greatly enhance their visibility, forge stronger connections with their audience, and achieve better business results. The Influencer Marketing course offers a comprehensive understanding of how brands and businesses can utilize influences to effectively promote their products and services. This course is tailored for marketers, entrepreneurs, and business owners seeking to tap into the potential of influencer marketing to elevate brand awareness, foster engagement, and increase sales.

The course will walk you through the fundamental concepts of influencer marketing, best practices, strategies, and real-world case studies to aid you in creating successful influencer marketing campaigns that align with your brand’s objectives.

Programme Objective

This course aims to equip participants with a comprehensive insight into influencer marketing and its strategic use for enhancing brand visibility, interaction, and revenue.

Contact Us

Ms. Vinitha Vandana
Landline No.: +91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in

Eligibility

Anyone who details with B2C market and independent influencers.

Pedagogy

Through a combination of lectures, role-plays, round table discussion and case studies.

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programmes by the EEP office
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)

Programme Directors

 Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years

Programme Charges

Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 04-Sep-25will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.
  • Kindly do not make your travel plans unless you receive the offer letter from IIMB.

Sample Certificate

Sample SDP

How To Apply for the Programme