EEP Calendar >>
EEP Calendar >>

S02630

Marketing Research for Startups & Managers

Program Dates

Start Date: 03 Sep, 2025
End Date: 05 Sep, 2025

Register By

Early Bird: 13 Aug 2025

Regular: 24 Aug 2025

Pricing (Residential)

Early Bird: Rs. 95,850

Regular Fee : Rs.1,06,500

Pricing (Non-Residential)

Early Bird : Rs.81,000

Regular Fee : Rs. 90,000

 

 

Apply Now

 

Apply Now & Download Brochure

  • By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from IIM Bangalore about this program and other relevant programs.
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form

Mode
In-Person
Starting In
July-Sep
Level
Mid- Senior/Career
Duration
Short Duration
International Travel
No
Alumni Status
No

Programme Overview

When human beings suffer from any disease, they consult a medical doctor. Similarly, when someone wants to start a new business or wonders how to solve business problems and utilize market opportunities of an existing business, they consult a marketing research expert. In the current competitive business environment, possessing precise and current data can determine success or failure. Market research is essential for startups and managers who want to grasp their target audience, spot business opportunities, and make knowledgeable choices that foster growth.

Programme Objective

This course offers an extensive overview of marketing research, emphasizing actionable techniques that assist start-ups and managers in collecting important information regarding customer preferences, market trends, competitors, and possible risks.

Programme Content

  1. Marketing research for startups
  2. Concepts, tools and techniques of problem identification/opportunity.
  3. Concepts, tools and techniques of providing solutions to the problem/opportunity.

Contact Us

Ms. Vinitha Vandana
Landline No.: +91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in

Eligibility

Startup managers and executives/managers from any other businesses

Pedagogy

The teaching pedagogy comprises lectures, conceptual discussions, and case analysis with discussions and presentations.

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programmes by the EEP office
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)

Programme Directors

Dr. Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years.

Programme Charges

Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 13 Aug 2025 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.
  • Kindly do not make your travel plans unless you receive the offer letter from IIMB.

Sample Certificate

Sample SDP

How To Apply for the Programme