Storytelling for Business Managers (Batch-3)

Venue/Deadlines Program Dates Program Fees

Venue : Jigani Campus

Early Bird Discount Date : 23 Jan, 2025
Last date for registration: 03 Feb, 2025

Start Date : 13 Feb, 2025
End Date : 15 Feb, 2025
Residential Fee(excluding GST) :  Rs. 1,05,000
 Residential Early Bird Fee(excluding GST) :  Rs. 94,500

About the programme

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Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 23 Jan, 2025
Last date for registration: 03 Feb, 2025

Contact Us

Ms. Preethi
Landline No.:+91-80-26993375
Mobile No. +91-8951974073
Email: preethi.s@iimb.ac.in

Starting In
Short Duration
International Travel
Alumni Status

Programme Overview
“Storytelling” is the language our human brains use to make sense of the world as stories speak to the heart. Stories enable people to give meaning to their existence, pass on knowledge, change behavior, and understand their history and future. Our brains simultaneously activate up to seven areas at once while listening to stories. The brain’s image processing zone works 60,000 times faster than the language processing zone during storytelling sessions. Since stories are how people naturally communicate, it makes stories a powerful and effective means of connecting, persuading, influencing, and leading people.

Programme Objective
The course is designed with the following specific objectives and learning outcomes:

  • To understand the various simple techniques of storytelling.
  • Practice the art of connection stories (forming bonds with listeners); influence stories (change opinions and overcome objections); Clarity Stories (past context, change and its impact, new behaviors needed, and future actions and success factors
  • To apply this practice in various business contexts and hone the art of developing stories to influence, persuade and change diverse stakeholders

Programme Content
This is a hands-on, practice-oriented course and hence designed as a workshop. This program will actively involve the students, who will learn the technique of storytelling by practicing multiple times, on each of the themes in the class. The program will cover the concepts of storytelling, elements and techniques of effective storytelling, and use of humor. With concepts and techniques understood, the program will focus on crafting stories to shape values, influence and persuade, tell stories on backgrounds of data, build rapport and overcome objections.

Key Benefits/Takeaways
Business Storytelling enables professionals to develop the skills and strategies to transform dry professional messages into emotionally engaging, credibility-enhancing experiences that inspire meaning, belief, and action.

The special tools, techniques, and structures in this program will help participants bring the power of stories into their day-to-day business communication. They will enable the participants to connect, engage, and inspire, and ensure that everything they share has a lasting impression on their listeners. This course will be conducted in a workshop style and illustrate BY DOING, the various storytelling techniques to build this critical leadership capability.

The pedagogy will include cases, videos, anecdote circles (group discussions designed to elicit stories from others, through skillful facilitation), and individual practice sessions in class that will hone the skills. The course does not intend to teach a case but will use short business cases across multiple domains. Students will practice linking a story to reinforce their decision.

Who Should Attend
Mid to Senior Managers who need to sharpen their personal effectiveness, influencing and persuading abilities and strengthen their leadership skills.

Programme Director

With three decades of work experience, Dr. Debolina has worked as CHRO for 6 years in 2 multi-national firms. Her last assignment was as CHRO was with Schneider-Luminous as VP-HR, Admin,and CSR. She is also a member of the Board of IIM Indore since 2017 and of an NGO, SSISM which is focused on rural education. She has had in-depth experience across all facets of HR functions across multiple locations, cultures, and organizations (MNC, private sector, and entrepreneurial start-up). Her industry experience spans heavy engineering and electrical switchgear, IT software services, alcobev, and apparel retail.

As an ACC-level ICF certified executive coach, with multiple certifications in the facilitation of behavioral training and certified in psychometric tools, she has facilitated coaching and training sessions for mid-management and leadership level executives. Debolina has substantial experience in dealing with large international stakeholders in organization growth initiatives, change management, mergers &acquisition, and working in multi-cultural environments.

Debolina has completed her Fellow Program in Management (Industry) from IIM, Indore, PG from IIM, Bangalore, and BTech from College of Engineering, Pune. Apart from her substantial industry experience, Debolina has also published several case studies with Harvard Business Review and academic research articles over the last 4 years with top journals.

Programme Charges

Programme Fee
INR 1,05,000/- Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries. Non-residential option is not available.

Early Bird Discount
Nominations received with payments on or before 23-Jan-25 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Certificate Sample

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

How To Apply for the Programme

IIM Bangalore Library and OAT

Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.