S02660

Product Management

   Program Dates
   Start Date: 10 Nov, 2025
   End Date: 12 Nov, 2025

 

 

Venue/Deadline

IIMB Campus
Early Bird Deadline: 20 Oct, 2025
Register By: 31 Oct, 2025
 

Program Fees (excluding GST)

Residential: Rs.1,06,500
Residential Early Bird: Rs.95,850
Non-Residential: Rs.90,000
Non-Residential Early Bird: Rs.81,000

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Mode
In-Person
Starting In
Oct-Dec
Level
Mid- Senior/Career, Mid-Career, Mid-Senior
Duration
Short Duration
International Travel
No
Alumni Status
No

Programme Overview

It is the job of a product manager to create, refine, and launch products that will help a company grow in a strategic way. They guide organisations in the right direction, aid in decision-making, and modify the vision as circumstances change. Every company now has a Product Manager on staff. Wouldn’t it be great if you could learn how to implement a structured product management strategy? With lectures, case studies, and simulations, this Product Management programme is geared toward professionals in your position who want to learn about the strategic and tactical aspects of product management.

Programme Objective

The objective of this programme is to assist participants in developing the conceptual, analytical, and decision-making skills, as well as knowledge of contemporary practices, necessary to develop successful strategies, management products, and services. Additionally, the programme would assist in comprehending the critical nature of customer needs in order to create an effective product and in gaining actionable insights through practitioner-oriented curriculum, and real-world cases.

Contact Us

Shashidhara C S
Mobile: (+91) 78999 91576
Email: shashidhara.cs@iimb.ac.in

Eligibility

Executives working in product and B2C domains

Pedagogy

The teaching pedagogy comprises of lectures, conceptual discussions, and case analysis with discussions and presentations.

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programmes by the EEP office
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)

Programme Directors

Dr. Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years.

Programme Charges

Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 20-Oct-25 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.
  • Kindly do not make your travel plans unless you receive the offer letter from IIMB.

Sample Certificate

Sample SDP

How To Apply for the Programme