Program Dates
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Venue/Deadline IIMB Campus
Early Bird Deadline: 20 Oct, 2025
Register By: 31 Oct, 2025 |
Program Fees (excluding GST) Residential: Rs.1,06,500 |
Apply Now |
It is the job of a product manager to create, refine, and launch products that will help a company grow in a strategic way. They guide organisations in the right direction, aid in decision-making, and modify the vision as circumstances change. Every company now has a Product Manager on staff. Wouldn’t it be great if you could learn how to implement a structured product management strategy? With lectures, case studies, and simulations, this Product Management programme is geared toward professionals in your position who want to learn about the strategic and tactical aspects of product management.
The objective of this programme is to assist participants in developing the conceptual, analytical, and decision-making skills, as well as knowledge of contemporary practices, necessary to develop successful strategies, management products, and services. Additionally, the programme would assist in comprehending the critical nature of customer needs in order to create an effective product and in gaining actionable insights through practitioner-oriented curriculum, and real-world cases.
Shashidhara C S
Mobile: (+91) 78999 91576
Email: shashidhara.cs@iimb.ac.in
Executives working in product and B2C domains
The teaching pedagogy comprises of lectures, conceptual discussions, and case analysis with discussions and presentations.
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Dr. Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years.