S02670

Social Media Marketing

   Program Dates
   Start Date: 29 Oct, 2025
   End Date: 31 Oct, 2025

 

 

Venue/Deadline

IIMB Campus
Early Bird Deadline: 08 Oct, 2025
Register By: 19 Oct, 2025
 

Program Fees (excluding GST)

Residential: Rs.1,06,500
Residential Early Bird: Rs.95,850
Non-Residential: Rs.90,000
Non-Residential Early Bird: Rs.81,000

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Mode
In-Person
Starting In
Oct-Dec
Level
Entrepreneurs, Mid-Career, Mid-Senior
Duration
Short Duration
International Travel
No
Alumni Status
No

Programme Overview

Social media marketing is crucial for today’s businesses since it provides a significant opportunity to engage with a large audience instantly. With billions of users active on various social media channels, companies can enhance brand visibility, encourage customer interaction, and increase sales at a lower cost than traditional marketing methods.
Social media allows brands to focus on specific target groups, ensuring their communications reach the appropriate audience. Additionally, it offers a distinct chance to cultivate trust and authenticity through direct customer engagement, potentially leading to stronger connections and brand loyalty. Furthermore, social media acts as a vital resource for collecting feedback, monitoring trends, and remaining competitive, making it an essential part of any contemporary marketing approach.
This Social Media Marketing course offers a thorough guide to effectively utilizing social media platforms to
promote business growth.

Programme Objective

The Social Media Marketing course aims to provide participants with the expertise and abilities required
to develop, oversee, and enhance effective social media marketing campaigns.

Contact Us

Preethi S
Mobile: (+91) 89519 74073
Email: preethi.s@iimb.ac.in

Eligibility

Any executives/managers and independent influencers

Pedagogy

The teaching pedagogy comprises lectures, conceptual discussions, and case analysis with discussions and presentations.

Participant Benefits

After finishing the Social Media Marketing course, participants will acquire crucial abilities and knowledge that can be immediately utilized in practical marketing initiatives.

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits, some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programmes by the EEP office
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)

Programme Directors

Dr. Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years.

Programme Charges

Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 08- Oct-25 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.
  • Kindly do not make your travel plans unless you receive the offer letter from IIMB.

Sample Certificate

Sample SDP

How To Apply for the Programme