|
Program Dates Start Date: 6 Dec 2025 |
Register By 31 October 2025 |
Program Fees INR 4,25,000 (Non-Residential, Excluding GST) |
Venue IIMB Campus (Hybrid) |
Apply Now |
Entertainment Business Management Programme (EBMP) is designed for current and aspiring entertainment business leaders—owners, managers, and entrepreneurs—who want to maximize their leadership impact and drive their companies to the next level of growth.
This programme will help in transforming bold creative ideas into blockbuster products and services, lead and inspire entertainment business organizational change taking into account technological advancements in the entertainment business and drive operational excellence, growth and profitability.
The programme will also place a strong emphasis on the Creator Economy — the rapidly growing ecosystem of independent content creators, influencers, streamers, podcasters, and digital entrepreneurs who are leveraging platforms such as YouTube, Instagram, TikTok, Twitch, and other emerging channels to build audiences, monetize content, and launch brands. EBMP will explore how creators can professionalize their operations, develop sustainable business models, protect intellectual property, and collaborate with traditional entertainment firms. Special focus will be placed on helping participants understand platform algorithms, community engagement, multiplatform monetization strategies, and brand partnerships that drive long-term growth.
The programme aims to help you to expand your vision for managing and sustaining the growth of your entertainment business. Develop organizational, financial and marketing strategies for driving business growth. Transform creative concepts to successfully implemented projects. Drive operational excellence and sustain the growth of the content and the growth of the business in multiple arenas of entertainment. Create entertainment value and appropriate Business value from your ventures.
Prof. S. Raghunath, is Professor of Strategy. He teaches the Strategic Management In Media & Entertainment course at IIM Bangalore. He offers the General Management Programme for Film Producers, Directors, Studio Owners, Film Distributors & Exhibitors and General Managers of Media & Entertainment companies based on his field research and case studies for the past ten years. He was the Chairperson for the Centre for Corporate Governance and Citizenship. He is the Chairman of the South Asia Board of the Academy of International Business. He specializes in Strategic Alliances and Strategic Leadership. He was also the Programme Director for International Master’s Programme for Practicing Managers. Dr. Raghunath is on the board of directors of several hi-tech companies. He is a Registered Consultant with the Office of Project Services, UNDP, and New York.
He has published several papers, case studies and book chapter and has been quoted in publications such as Economic Times, Business Line and the Computer Today. He was a Visiting Scholar at the Graduate School of Business, Stanford University where he engaged in research in strategy making in IT companies. He was also a Visiting Professor at the University of Buckingham, UK; RMIT School of Business, Melbourne, Australia, HEC, Paris and INSEAD, France.
Prof. Anil B Suraj, is Associate Professor of Practice Centre for Public Policy and Chairperson, Post Graduate Programme in Public Policy and Management. He is a member of the advisory council of the Centre For Corporate Governance and Citizenship at IIMB and is also the Chairperson, Office of Diversity & Inclusion. He delivers core courses on – Public Administration and Law for the Doctoral students, and Business Law for the MBA Programme, and for the Executive Management Programmes. Suraj has jointly coordinated the Phase-IV Mid-Career Training Programme in 2008, 2009 and 2010 for the Indian Administrative Service (IAS) Officers, and regularly delivers technical sessions to Midcareer programmes of various All India Services on “Judicial Review of Policy making”, “Fiduciary levels of Accountability in Governance”; “Public Contracts and Projects”; “WTO & TRIPs”; and “Intellectual Property Rights & Data Protection”. Suraj has also addressed Senior Bureaucrats of – South Korea, Bangladesh, Vietnam, Sri Lanka, and from more than 45 countries Africa. Many of these technical sessions have been at the invite of the National Centre for Good Governance, Lal Bahadur Shastri National Academy of Administration, Mussoorie, Uttarakhand, India.
Mr. Rajiv Menon is an Indian filmmaker who has worked as a director and cinematographer in several Indian regional films. After making his breakthrough as a film cinematographer with Mani Ratnam’s drama Bombay (1994), Menon has continued to collaborate with Ratnam on other projects including Guru (2007) & Kadal (2013). He has also directed 2 critically acclaimed Tamil films, Minsara Kanavu (1997) and Kandukondain Kandukondain (2000), winning a Filmfare Award for the latter. After a sabbatical, Menon returned to directing with Sarvam Thaala Mayam.
Away from films, Menon is a leading Indian advertising director, and runs Rajiv Menon Productions and Mindscreen Film Institute, which supplies equipment for documentaries, advertising films and cinemas.
Ms. Mohsina Jabeen
Mobile No. +91-7899991516
Email: mohsina.eep@iimb.ac.in
A part time programme certificate of completion will be awarded by IIMB to participants upon successful completion of the programme and satisfying programme requirements.
The participants become IIMB EEP alumni on successful completion of the programme and thereby gain access to the alumni network across various industry sectors.
Programme Schedule:
*Hybrid – Participants who are in Bangalore or can travel to Bangalore are welcome to attend the classes on our campus. Alternatively, they have the option to attend these classes live online via Zoom.
Payment Schedule:
This programme is designed for those who currently own an entertainment business or manage an entertainment business as well as for those who plan to start an entertainment business or plan to join the media and entertainment industry as a manager. Also for those who have completed their education specializing.
A certificate of participation will be awarded by IIMB to participants upon successful completion of the programme.
Sample Certificate:
Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office
You are required to upload your Resume and Graduation Certificate in the online application portal.
For any queries related to the programme, please contact Mr. Shashidhara C S on Phone no. +91-7899991576 or Email ID at shashidhara.cs@iimb.ac.in
IIM Bangalore’s General Management Programme on Media and Entertainment Business is Prof. Raghunath and Mr Rajiv Menon’s brainchild. Prof Raghunath is an institution in himself and along with Mr Rajiv Menon, has curated a course which covers all businesses in the media industry – how it runs and how it can be revived. Through this programme, we got an array framework as to how to solve media
business problems. Prof. Raghunath brought Industry veterans like Rajiv Menon and Dilip Mehta – along with many executives who are running television, advertising, music and film business. As I was already
engaged in several projects during the course of this programme, I was able to manage my time while using and implementing the learnings from this course.
IIM Bangalore’s General Management Programme on Media and Entertainment Business has been a game-changer. The program gave me a deep understanding of the industry and equipped me with the skills to lead and manage effectively. The opportunity to network with industry professionals has been invaluable. Overall, I highly recommend this program to anyone looking to excel in the media and entertainment field.
The programme is thoughtfully structured and gives a balanced learning of both creative and business side of the entertainment world. Perfect programme for working professionals who would like to switch to media & entertainment domain and create value in this high growth sector which has a deficit of domain specific educated professionals.
General Management in Media and Entertainment course offered by IIM Bangalore is a holistic program which covers both the business and creative aspects of entertainment business. The course which covers
Strategy, Operations, Marketing, Finance and Legal aspects of the business, has participants with vast industry experience and exposure and due to this the class interactions have been enriching. We were exposed to the basics of creative domains such as lighting, art direction, and production as well which was possible because of industry speakers/lecturers.
This was an outstanding learning experience! The programme was well-structured, engaging, and comprehensive. One of the things I appreciated the most about the course was the practical approach
it took while teaching entertainment and media management. The instructors didn’t just cover theoretical concepts but also gave real-life examples and case studies to help us understand how these concepts apply in the real world. This made the course incredibly relevant and useful. I also enjoyed the variety of topics covered in the course. From marketing and promotion to contract negotiation and intellectual property law, the course covered a broad range of topics that are essential for anyone interested in a career in entertainment and media management. Overall, I would highly recommend this course to anyone interested in entertainment and media management. It was an excellent learning experience for working professionals.
This course has provided an excellent learning experience in entertainment and media. We were able to interact with leaders in the entertainment industry and gain a lot of insights and perspective which cannot be found in textbooks alone. The assignments that we completed during the course were instrumental in building my confidence and skills. The course structure was designed to help us understand the different aspects of the industry and identify where I would best fit in. I am excited and eager to implement my newfound knowledge in the world of entertainment.
The Programme is a balanced certification for working professionals who are interested in building a career in the high growth Media and Entertainment Industry as it combines the art of creating content and the business of promoting content. I greatly benefitted with valuable insights into the end-to-end process of the media and entertainment business. I would like to extend my heartfelt gratitude to Prof. S.
Raghunath, Mr Rajiv Menon and all the guest faculties for sharing their knowledge and experience.
I come from a creative background and even though I have very strong roots in this sector, I wanted something that would legitimise my skills and make me stand apart in the industry as a professional. I happened to find this programme at that transitory phase in my life right after I completed business school. Since our speakers were all seasoned industry professionals, I think it was tremendously valuable to be able to learn from the people at the very centre of it all. The sessions were delivered in form of interactive learning sessions and an active participation. It helped us tap into ourselves which helped me discover more about the way I operate. I was also able to meet some amazing peers in this short span of our learning journey and I am excited to see what we’ll come up with in the future.
I was seeking a career transition to something more professionally fulfilling when I discovered this course. Coming from a creative background, I aimed to gain insights into the business side of the industry, and this course effectively bridged that gap. Beyond the invaluable lessons from our esteemed faculty, I deeply value the enriching peer learning experiences with our wonderful cohort. The course has unveiled new possibilities for me, notably instilling the confidence to start my own venture. I am eager to make more meaningful contributions to the Media & Entertainment industry.
My friend pursued a Master’s in Entertainment Industry Management at Carnegie Mellon. Seeking a similar opportunity in India, I discovered IIM-B’s long-duration program in Entertainment and Media Business. My learning journey has been incredible, pushing me out of my comfort zone and immersing me in six months of intensive learning and unlearning.
I plan to start a content production house incorporating Artificial Intelligence, and I am confident that the valuable insights gained from this course will be instrumental in this endeavour.
This exceptional program arrived just when I was seeking opportunities to understand the business side of the film industry after spending around seven years in creative roles. Business involves assembling diverse elements in the best possible way to create a beautiful structure. This program has shaped my thought process, encouraging me to analyse situations, apply suitable frameworks, and derive effective solutions to thrive. In today’s world, there is a high demand for trained and skilled professionals in the Media & Entertainment industry. I hope this opens doors for us to collaborate with the leading players in this business, equipped with the education and skills from one of the country’s top institutes and a pioneer in this field.
