EEP Calendar >>
EEP Calendar >>

S02640

AI & Consumer Persuasion

   Program Dates
   Start Date: 17 Sep, 2025
   End Date: 19 Sep, 2025

 

 

Venue/Deadline

IIMB Campus
Early Bird Deadline: 27 Aug, 2025
Register By: 07 Sep, 2025
 

Program Fees (excluding GST)

Residential: Rs.1,06,500
Residential Early Bird: Rs.95,850
Non-Residential: Rs.90,000
Non-Residential Early Bird: Rs.81,000

 Apply Now

Apply Now & Download Brochure

  • By clicking the button below, you agree to receive communications via Email/Call/WhatsApp/SMS from IIM Bangalore about this program and other relevant programs.
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form
  • This field is hidden when viewing the form

Programme Overview

Every organization exists to address customer needs and wants. AI is changing how consumers interact with products, services, and brands. Artificial Intelligence (AI) increasingly influences consumer persuasion, with tools such as machine learning, natural language processing, and predictive analytics empowering brands to subtly and effectively sway purchasing decisions. Managerial success – strategic and tactical – depends critically on having insight into how consumers think, feel, and behave in the age of AI. This course delves into the convergence of AI and consumer persuasion, emphasizing how AI technologies reshape marketing strategies and impact consumer behaviour.

Programme Objective

This course aims to provide students with an in-depth understanding of how Artificial Intelligence (AI) can
be utilized to impact consumer behaviour and improve marketing strategies.

Contact Us

Shashidhara C S
Executive Education Programmes
Indian Institute of Management Bangalore
Bannerghatta Road, Bengaluru 560 076
Mobile: (+91) 78999 91576
Email: shashidhara.cs@iimb.ac.in

Eligibility

Anyone who deals with B2C market.

Pedagogy

The teaching pedagogy comprises of lectures, conceptual discussions, and case analysis with discussions and presentations.

Participant Benefits

Participants will acquire essential skills and knowledge relevant to the changing marketing landscape and consumer behaviour. Important lessons include thoroughly comprehending how AI technologies impact buying choices, allowing participants to create data-driven, customized marketing strategies that successfully reach specific consumer segments.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programmes by the EEP office
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)

Programme Directors

Dr. Gopal Das is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years.

Programme Charges

Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 27-Aug-25will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted, the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.
  • Kindly do not make your travel plans unless you receive the offer letter from IIMB.

Sample Certificate

Sample SDP

How To Apply for the Programme