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Program Dates
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Venue/Deadline IIMB Campus
Early Bird Deadline: 19 Nov 2025
Register By: 30 Nov 2025 |
Program Fees (excluding GST) Residential: Rs.1,06,500 |
Apply Now |
Employer branding has become a key competitive advantage in today’s evolving talent landscape. Organizations that successfully position themselves as employers of choice don’t just attract top-tier talent—they also boost employee engagement, reduce turnover, and strengthen their market position.
This programme is designed to empower HR leaders, senior managers, and branding strategists with the strategies, tools, and insights needed to build a strong, authentic employer brand. By leveraging proven branding frameworks, real-world case studies, and expert-led workshops, participants will develop the skills to create a compelling employer brand that resonates with top talent and enhances organizational reputation.
With a contemporary, hands-on approach, this programme ensures that employer branding is strategically integrated with broader business objectives, leadership development, and digital transformation.
What Makes This Programme Unique?
A Leadership Development Experience – Employer branding as a strategic business function integrated with leadership and business analytics.
Real-World Learning – Case studies, expert-led workshops, and live discussions tailored to today’s business challenges.
Strategic Alignment – Bridges employer branding with corporate strategy, digital transformation, and leadership growth.
Data & AI-Driven Approach – Learn to leverage business analytics and AI tools for employer branding success.
Storytelling & Customer-Centricity – Apply agility, brand storytelling, and human-centric design to create an engaging and impactful employer brand.
This programme equips HR leaders, branding strategists, and senior executives with the tools to build a strong, data-driven employer brand. By integrating corporate strategy, digital transformation, and AI-driven insights, participants will learn to attract top talent, enhance employee engagement, and strengthen market positioning.
Organizations will gain a compelling Employer Value Proposition (EVP), improved talent retention, and a competitive edge in employer branding. Through expert-led sessions and real-world case studies, this programme ensures employer branding is a strategic asset that drives sustainable growth.
Preethi S
Mobile: (+91) 89519 74073
Email: preethi.s@iimb.ac.in
This programme is designed for mid-to-senior-level professionals who play a key role in shaping their organization’s talent strategy, corporate brand, and leadership culture. The target audience includes individuals from HR, marketing, communications, and business leadership roles who seek to elevate their employer branding efforts with strategic insights, AI-driven decision-making, and data-backed storytelling.
The program will be delivered in-person using a multiple learning approaches including:
• Faculty-led interactive sessions.
• Case studies and real-world examples from global and regional organizations.
• Group discussions and peer learning for knowledge-sharing and practical insights.
As a part of this Short Duration Programme, participants will:
• Gain a deep understanding of employer branding and its business impact.
• Learn to create a compelling employer value proposition (EVP).
• Develop strategic employer branding initiatives.
• Enhance employee engagement and reduce turnover.
• Utilize data-driven insights to improve employer branding.
• Learn to handle employer branding crises effectively.
• Master AI, analytics, and digital strategies for employer branding success.
Organizations will benefit from:
• Stronger Talent Attraction & Retention by building a globally competitive employer brand.
• Higher Employee Engagement & Advocacy through a positive, employee-first culture.
• A well-defined brand image that enhances competitive advantage.
• Corporate Reputation & Market Positioning by establishing brand authority in the industry.
• A positive impact on overall corporate reputation and market positioning.
Dr. Mayank Nagpal
Dr. Mayank Nagpal is Assistant Professor of Marketing and Young Research Faculty Chair at the Indian Institute of Management Bangalore. His research lies at the intersection of marketing strategy, digital transformation, and analytics, with a particular focus on understanding how firms leverage content, technology, and AI to drive market performance. His work employs advanced methods in natural language processing, panel data econometrics, and probabilistic modeling to uncover latent strategic orientations from textual data sources, including corporate disclosures and consumer content. Dr. Nagpal’s work has been published in leading journals such as the Journal of Retailing and has earned honors, including the Marketing Science Institute’s Young Scholars Grant. He brings a rich blend of academic and industry experience, having taught at Northeastern University and Pennsylvania State University before joining IIMB. He has also worked in consulting and analytics roles at CRISIL, Aptivaa, and ANZ Bank. At IIM Bangalore, Dr. Nagpal teaches core and advanced marketing courses across graduate and executive education programs. His teaching spans areas such as Marketing Management, Marketing Analytics, and Marketing Research. He has also delivered custom sessions for senior executives in sectors such as banking, aviation, and digital strategy.
Apurva Sanaria
Apurva Sanaria has more than 20 years of rich experience across corporate, consulting, and academics including ICICI Group, Future Group, Kantar Group, and T.V. Rao Learning Systems (TVRLS). He has also been a visiting faculty at reputed institutes including XLRI, TISS, and MICA. His last corporate stint was as “Group Director – HR & OD” at IMRB International (Kantar/WPP Group Company) handling employees across 22 countries.
Apurva Sanaria completed PhD in Organizational Behaviour from XLRI-Jamshedpur. He is accredited for FIRO-B (psychometric assessment), Competency Mapping, Assessment & Development Centers (ADCs), and Transactional Analysis (TA). He has contributed to enhancing the effectiveness of various organizations by providing consulting services including Leadership Development, Career & Succession Planning, Competency Mapping, Assessment & Development Centers (ADCs), and Designing Performance Management Systems (PMS). He has also conducted corporate trainings for numerous organizations. He has published papers in top journals (including FT50 journals). His research papers have been selected for presentation at international conferences in India, China, and USA.
Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 30-Nov-25will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
