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Program Dates
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Venue/Deadline IIMB Campus
Early Bird Deadline: 3 Nov 2025
Register By: 14 Nov 2025 |
Program Fees (excluding GST) Residential: Rs.1,22,000 |
Apply Now |
Loyalty is no longer just a marketing tool. It is a strategic, financial, and technological lever for driving enterprise value. As Indian and global firms move from discounting to engagement, the ability to design, fund, and scale loyalty programs has become a boardroom imperative. This 4-day immersive course at IIM Bangalore bridges the gap between marketing creativity and financial accountability, equipping cross-functional teams to create loyalty strategies with real P&L impact.
This is the first program of its kind in India combining customer psychology, advanced financial modelling, INDAS/IFRS accounting, and real-world launch strategies making it a must-attend for modern businesses building enduring customer ecosystems.
The program is designed to equip cross-functional business leaders with tools, frameworks, and financial models to create and manage successful loyalty programs.
Key objectives include:
Delivering tangible ROI and alignment with broader organisational KPIs.
Ms. Vinitha Vandana
Landline No.: +91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in
Mid-to-senior-level professionals with 5+ years of experience and working in:
The programme uses a fully in-person, instructor-led format with:
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Prof. G Shainesh
Professor of Marketing – IIM Bangalore
Prof. G Shainesh is a globally respected expert in Digital Marketing Strategies, Customer Relationship Management (CRM), and Service Innovation, with over three decades of experience in academia and industry. He has taught and conducted research at leading international institutions such as the University of St. Gallen, HEC Paris, Bocconi University, and the University of Gothenburg.
At IIM Bangalore, he has held several senior roles including Dean – Administration and Chair – Executive Post Graduate Programme. Prof. Shainesh has advised major organizations across sectors— ranging from Indian Oil and Tata Motors to Sanofi and the Ministry of Tourism—and is the Editor-in-Chief of the Journal of Indian Business Research. His publications, award winning case studies, and books on CRM and social media marketing have earned him widespread recognition, including the CMO Asia “Best Professor in Marketing” Award.
G Ajay Row
Founder & Chairman, Customer Capital
G. Ajay Row is an entrepreneur and executive with nearly 40 years in data-driven marketing, loyalty, analytics and CRM across a number of industries. He launched one of the first loyalty and data-driven marketing programs globally in the ‘80s for ITC. Since implemented programs across 65+ countries. He has built several companies, won numerous awards, and delivered a number of globally recognized case studies in loyalty and CRM. He graduated in Economics and Statistics from St. Xavier’s College, Bombay and Marketing and Systems from IIM Calcutta.
Scores of Loyalty and CRM programs delivered include: Taj Inner Circle (consistent Freddie award winner, rated the best hospitality loyalty program globally) and five other CRM programs for the Taj Group, Landmark’s Shukran (one of the largest retail loyalty programs globally), Axis Bank eDGE (one of the world’s first and largest pan-bank programs), Welcome Award (for ITC Hotels, first loyalty program outside the US), Shoppers Stop’s First Citizen (considered the best retail program, original launch and recent relaunch), Gujarat Ambuja Cement (still the only loyalty program I know of for illiterates), Citibank, Standard Chartered Bank 360o, Providian, HSBC (Household), Citizens, American Express, Ford, Honda, Maruti, Mercedes, IBM, Microsoft, Eureka Forbes, Mauritius Tourism, the list goes on.
Programme Fee
INR 1,22,000/- Residential and INR 1,00,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 03-Nov-2025 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 1,09,800/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 90,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
