| Venue/Deadlines | Program Dates | Program Fees |
|---|---|---|
|
Venue : IIMB Campus
Early Bird Discount Date : 08 Aug, 2024
Last date for registration: 19 Aug, 2024
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Start Date : 29 Aug, 2024 End Date : 31 Aug, 2024 |
Residential Fee(excluding GST) : Rs. 1,05,000 |
Ms. Preethi
Landline No.:+91-80-26993375
Mobile No. +91-8951974073
Email: preethi.s@iimb.ac.in
Programme Overview
Digital Product Management is currently one of the most essential functions in the modern technology industry. Digital Product Managers oversee the entire lifecycle of creating and enhancing technology products from ideation to launch and act as mini-CEOs for the respective products. No wonder many product managers end up becoming CEOs of technology startups or even big companies (e.g., Sundar Pichai at Google)!
This short-duration program intends to introduce and prepare interested applicants for a career in Product Management in the IT industry. This introductory course will broadly cover all the key practical aspects of the role, and students can expect tangible outcomes like ability to create product requirements (user personas, user stories, UX wireframes, product roadmap, etc.) and the knowhow to build the product using technical staff by applying lean strategies, design thinking, and agile product management techniques (Scrum). No prior technical knowledge is required to take the course; only an enthusiasm to imagine and design exciting digital products and features!
Programme Objective
Programme Content
Key Benefits/Takeaways
Pedagogy
Blend of lectures, discussions, hands-on practice, cases, and project presentations by students – Taught by both IIM faculty and experienced PMs from industry
Who Should Participate
Dr. Shankhadeep Banerjee is a faculty in the Information Systems area of IIM Bangalore. He also serves as the Chairperson of Centre for Software & IT Management (CSITM) and the Chairperson of IT Facilitation Committee (ITFAC) at IIM Bangalore. His education includes PhD in Management Information Systems from IIM Calcutta, MBA from IIM Calcutta (including a semester at NEOMA Business School, France), and B.Tech. in Computer Science & Engineering from NIT Durgapur. He has several years of practitioner experience working at reputed technology companies like Microsoft, Computer Sciences Corporation (for client eBay), and Amazon.
He has published in reputed journals like Journal of Management Information Systems (FT 50, ABDC A*), Decision Support Systems (ABDC A*), and Information & Management (ABDC A*). He has won multiple prestigious awards and scholarships for his research on user behavior on digital platforms. His case study on Product Management was published by the Harvard Business Publication.
His teaching philosophy is oriented towards providing state-of-the-art practical knowledge to serve the students interested in pursuing techno-management careers. Accordingly, he has designed and delivered courses on Digital Product Management, Digital Business Management, etc. He has also received several awards for excellence in teaching at IIM Bangalore.
Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Programme Fee
INR 1,05,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 08-Aug-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.