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Program Dates Start Date: 16 November 2026 |
Register By 16 October 2026 |
Program Fees Residential Rs. 430000/- (Excluding GST) Non Residential Rs. 400000/- (Excluding GST) |
Venue IIM Bangalore, India
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Apply Now |
Industry Professionals
Mid- to senior-level managers across the fashion, retail, luxury, hospitality, and lifestyle sectors seeking to enhance their expertise in premium and luxury markets.
Entrepreneurs & Founders
Business owners and startup founders looking to build, scale, and differentiate premium, luxury, or aspirational brands.
Functional Leaders
Professionals from marketing, sales, operations, merchandising, and related functions aiming to transition into or advance within the luxury and premium segments.
Experience Level
Designed for professionals with 5–20 years of work experience who aspire to drive growth and create value in premium and luxury businesses.
Ms. Nithya
Mobile No. +91-8951281611
Email: nithya.v@iimb.ac.in
A programme certificate of completion will be awarded by IIMB to participants upon successful completion of the programme and satisfying programme requirements.
The participants become IIMB EEP alumni on successful completion of the programme and thereby gain access to the alumni network across various industry sectors.
The Executive Programme in Luxury Fashion & Lifestyle Leadership is designed to equip leaders with strategic, marketing, and managerial capabilities, along with industry insights, required to lead and grow luxury and premium businesses in evolving global markets.
Programme overview
The global luxury fashion and lifestyle industry is undergoing a profound transformation. Digital acceleration, shifting consumer aspirations, sustainability imperatives, experiential retail, and emerging markets are redefining what luxury means and how it is delivered.
India and Asia are rapidly becoming powerful growth engines for luxury brands, while new age luxury entrepreneurs are disrupting traditional models with innovation, personalization, and storytelling.
The luxury ecosystem today extends across sectors such as fashion, hospitality, automobiles, elite concierge and personal assistant services, wellness and longevity clinics, wines and vineyards, art and culture, luxury interiors, real estate, watches and jewellery, luxury yachting, and auction houses, creating new opportunities for premium and aspirational businesses globally.
What makes this programme unique:
Programme Objective
The programme aims to develop leaders who can successfully manage, scale, and innovate within luxury fashion and lifestyle businesses across evolving global and emerging market ecosystems.
Participants will:
Understand the strategic foundations of luxury brand creation, positioning, and growth
Develop capabilities in luxury marketing, branding, customer experience, and premiumization strategies
Learn how to manage luxury business operations, retail ecosystems, and customer-centric service environments
Explore digital transformation, omnichannel luxury business models, and evolving consumer trends
Gain exposure to emerging opportunities across sectors such as fashion, hospitality, automobiles, art and culture, luxury retail, wellness, and premium lifestyle services
Build leadership perspectives required for premium and aspirational markets
Apply strategic frameworks and industry insights to real-world business challenges and growth opportunities
Translate luxury concepts, consumer insights, and market trends into actionable business and growth strategies
The programme bridges academic insight with industry perspectives, strategic application, and evolving market realities to create actionable and business-relevant learning outcomes.
Key Takeaways
Develop a strong strategic foundation in luxury, fashion, and lifestyle business management
Learn to build and position premium brands that drive aspiration and differentiation
Understand luxury consumer psychology and evolving buying behavior
Design exceptional customer experiences across retail and digital touchpoints
Gain expertise in luxury marketing, storytelling, and brand communication
Leverage digital, AI, and data-driven personalization in luxury contexts
Master pricing strategies and margin management for premium segments
Understand global scaling and emerging market opportunities
Build capabilities to lead creative and brand-driven organizations
Apply frameworks to grow, manage, or launch luxury and lifestyle ventures
Become part of a strong IIMB alumni network.
The programme is led by distinguished faculty with deep expertise in:
They bring a unique combination of academic rigor, industry engagement, and global perspective to the learning experience, with an emphasis on strategic thinking, business application, and evolving luxury market trends.
S Raghunath
Professor – Strategy
https://www.iimb.ac.in/user/123/s-raghunath
Dr. S Raghunath has been Professor of Strategy Are at IIM Bangalore for the past three decades He has held several positions including was the Dean overseeing administration at IIM Bangalore and Chairperson of Corporate Strategy and Policy Area, Chairperson for the NS Raghavan Centre for Entrepreneurial Learning (NSRCEL) at IIM Bangalore when he set up the Global Internet Ventures (GIV, Palo Alto) sponsored Incubation Centre for start-ups at IIM Bangalore.
His work has focused on themes in Luxury business in India, such as demand for luxury goods and services in India, recent trends and emerging categories in luxury market, the relevance and impact of AI and analytics on luxury fashion and lifestyle business including Indianizing the concept of luxury. He has been offering the luxury management executive programme for the past sixteen years.
He was a Visiting Scholar at the Graduate School of Business, Stanford University (1990-1991). He was also a Visiting Professor at INSEAD, France; HEC Paris; Euro MED, Marseilles; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia.
Dr. Raghunath was the Global Director of the International Masters Programme for Practicing Manager (IMPM) in 2010-2011 and has coached many CXOs of Indian companies as well as MNCs. He has been on the board of directors of MECL, Scientrix Asia, Spire Technology, K Two Technologies, Weir India, National Venture Capital Fund, Canara Bank, Vijaya Bank. He is a Registered Consultant with the Office of Project Services, UNDP, New York.
He was the Chairperson for Centre for Corporate Governance and Citizenship and is currently the Chairman of The South Chapter of the Academy of International Business.
Module 1: Luxury, Fashion and Lifestyle Strategy Foundations
Module 2: Luxury, Fashion and Lifestyle Brand Management & Marketing
Module 3: Retail & Customer Experience
Module 4: Innovation & Digital Transformation
Module 5: Operations & Business Growth
Module 6: Leadership & Future Trends
Participants will gain:
Programme Schedule (tentative)
Payment Schedule
You are required to upload your Resume and Graduation Certificate in the online application portal.
For any queries related to the programme, please contact Ms. Nithya on Phone no. +91-80-26993371; +91-8951281611 or Email ID at nithya.v@iimb.ac.in
Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office