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Batch-1 Programme Dates |
Batch-1 Registration Deadlines |
Programme Fee (Residential) Early Bird Fee: ₹95,850 + GST Regular Fee: ₹1,06,500 + GST |
Programme Fee (Non-Residential) Early Bird Fee: ₹81,000 + GST Regular Fee: ₹90,000 + GST |
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| * GST applicable at 18% | ||||
Participants will discover how to thoughtfully choose influencers, build genuine collaborations, and assess the effectiveness of their campaigns through essential performance metrics. By comprehending the creative and analytical dimensions of influencer marketing, participants will be equipped to boost brand visibility, interaction, and revenue.
Programme Overview:
Influencer Marketing has evolved from a social media tactic into a strategic growth engine for brands, startups and digital businesses. The rapid rise of the creator economy, social commerce and digital-first consumer behaviour has made influencer partnerships a critical capability for organisations seeking brand visibility, customer acquisition and measurable marketing returns.
This Executive Education programme from IIM Bangalore helps professionals understand how influencer marketing can be used strategically to drive business growth, build consumer trust and create high-impact brand collaborations. Rather than focusing only on social media content creation, the programme examines creator partnerships, campaign strategy, audience targeting, performance measurement, ROI evaluation and influencer analytics from a managerial and business perspective.
Designed for marketers, brand managers, entrepreneurs and business leaders, the programme combines strategic frameworks with real-world case studies to help participants design, execute and evaluate influencer marketing campaigns that deliver measurable business outcomes.
Programme Objectives:
This Influencer Marketing programme aims to help professionals build a strategic understanding of the creator economy and use influencer marketing as a measurable business growth tool rather than a standalone social media activity.
By the end of the programme, participants will be able to:
The programme is designed to help organisations use influencer marketing to improve brand visibility, customer engagement, digital marketing performance and revenue growth through data-driven decision-making and strategic creator partnerships.
Why This Programme?
The creator economy is expected to become one of the largest drivers of digital commerce and consumer influence over the next decade. Brands today must decide which creators to partner with, how to measure campaign effectiveness, how to integrate influencer marketing with performance marketing and social commerce, and how to generate measurable business returns from creator collaborations. This programme equips participants with strategic frameworks, analytical tools and practical insights to make informed influencer marketing decisions at a managerial and leadership level.
Programme Content:
This Influencer Marketing programme combines strategic frameworks, consumer behaviour insights, creator partnership models and performance analytics to help participants build effective influencer-led brand growth strategies. The curriculum is designed to provide both conceptual understanding and practical execution capabilities.
Understanding the Creator Economy
Audience and Influencer Strategy
Campaign Design and Brand Partnerships
Campaign Execution and Performance Analytics
Emerging Trends and Business Applications
Applied Learning
Who Should Attend?
This Influencer Marketing programme is designed for professionals responsible for building brands, driving customer growth and managing digital marketing initiatives. It is particularly relevant for organisations that use influencer partnerships, creator collaborations and social commerce to accelerate business performance.
The programme is particularly suitable for:
Professionals from FMCG, retail, e-commerce, fashion, beauty, consumer technology, media, entertainment, hospitality, education and digital-first businesses will find this programme especially valuable.
The programme is best suited for professionals with 5 or more years of experience who want to use influencer marketing and creator partnerships strategically to strengthen brand visibility, customer engagement and revenue growth.
Mr. Shashidhar
Mobile No. +91 7899991576
Email: shashidhara.cs@iimb.ac.in
Anyone who details with B2C market and independent influencers.
Through a combination of lectures, role-plays, round table discussion and case studies.
Professor Gopal Das
Prof Gopal is an Associate Professor of Marketing at the Indian Institute of Management Bangalore, India. He has been a Visiting Professor of Marketing at INSEAD, Paris. He has also been associated with several other top institutes, including HKUST, NUS, and NYU. During his 20-year academic career, he has contributed to various business problems and opportunities. Gopal has received several awards and recognitions for his scholastic contributions and teaching, including being featured in the world’s top 2% list of professors identified by Stanford University for five consecutive years
Programme Fee
INR 1,06,500/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 06 August 2026 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 95,850/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
