Analytics for Strategic Choices

Venue/Deadlines Program Dates Program Fees

Venue : IIMB Campus

Early Bird Discount Date : 03 March, 2025
Last date for registration: 14 March, 2025

Start Date : 24 March, 2025
End Date : 27 March, 2025
Residential Fee(excluding GST) :  Rs. 1,20,000
Residential Early Bird Fee(excluding GST) :  Rs. 1,08,000
Non-Residential Fee(excluding GST) :  Rs. 1,00,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 90,000

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Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 03 March, 2025
Last date for registration: 14 March, 2025


About IIM Bangalore

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Ms. Vinitha Vandana
Landline No.:+91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in

Starting In
Senior Leaders
Short Duration
International Travel
Alumni Status

Programme Overview
Errors using inadequate data are much less than those using no data at all.” – said Charles Babbage.  He was right then, and he is right even more now. It is now widely recognized that data analytics plays a crucial role in corporate decision-making. Considering the volume of data generated every second, it has become almost a necessity for businesses to make data-driven decisions. Nevertheless, care must be taken. As Mark Twain cautions: “Data is like garbage. You’d better know what you are going to do with it before you collect it.” So, what tells one what to do? Answer: functional domain concepts. Any insightful data analytical model must consider and combine underlying domain concepts while formulating and executing the analysis. Surprisingly, in practice, analysts often overlook domain concepts when constructing their models. This program aims to fill this gap. Aided by different functional domain knowledge’s, it introduces participants to a number of data analytics techniques that yield actionable business insights.

Programme Contents
The program combines domain concepts with data analysis tools to produce actionable business decisions. Participants will gain hands-on experience analyzing data from various industries and/or countries.

  • Data and concepts work best together: Data is knowledge, but data only can be misleading sometimes.
  • Guest speaker: Business analytics in the industry, its opportunities and challenges.
  • Machines that make numbers speak: Probability and statistics.
  • The beauty of theory: Domain concepts (e.g., strategic choices, digital marketing, and financial management).
  • Decisions and their effects: Establishing qualitative and quantitative relationships between variables using linear regression analysis (basics), functional forms, categorical variables.
  • Modelling binary choices: The logit model.
  • Tracking same units over multiple time periods: Analysis of panel/longitudinal data.
  • Judging the future: Forecasting.
  • Performance is key: Benchmarking and performance/efficiency analysis with the stochastic frontier method.
  • Dealing with incomplete data: Analysis of censored/truncated data, selection model.

Programme Objective
This program aims to train participants to construct domain concepts driven models of data analyses. During this time, participants will learn data analytics tools useful for making effective business strategies, such as demand modelling, pricing, cause-and-effect analysis, benchmarking and strategic excellence analysis, and economic forecasting. To accomplish this, the program will adopt a hands-on, step-by-step instructional approach to several techniques, including probability, statistical testing, regression analysis, mixed effect modelling, stochastic frontier analysis, analysis of incomplete data, and analysis of longitudinal data. Anyone with basic mathematical and/or statistical skills and interested in data analytics may find this program useful. Coding experience is beneficial, but not required.

Key benefits/takeaways
Gaining skills of using and combining domain knowledges with data when building data analytics models.

The program may include lectures, hands-on data analysis sessions, and case discussions.

Who should attend?
The following professionals may find it particularly useful:

  • Consultants
  • Business unit leaders/functional leaders supporting business unit leaders
  • Data and technology specialists
  • General managers, senior executives
  • Entrepreneurs/business owners
  • Professionals in other company roles may also benefit.

Programme Director

Dr. Tirthatanmoy Das is an Associate Professor in the Economics area. He is also a Research Fellow at IZA Institute of Labor Economics and a Fellow at the Global Labor Organization (GLO). Prior to joining IIM Bangalore in July 2017, He was an Assistant Professor of Economics at the University of Central Florida, USA from 2014 – 2017, and at Temple University, USA from 2012 – 2014. His research spans topics in Labour Economics, Econometrics, Health Economics and Behavioural Economics. He has published in leading peer-reviewed journals such as the Journal of Political Economy and the Journal of Econometrics. Dr. Das’s graduate teaching includes Masters (MA, MBA) and Doctoral level courses on Labour Economics, Econometrics and Mathematical Economics, whereas his undergraduate teaching includes courses on Microeconomics, Macroeconomics and Econometrics.

Programme Charges

Programme Fee
INR 1,20,000/- Residential and INR 1,00,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 03-March-2025 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 1,08,000/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 90,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Certificate Sample

How To Apply for the Programme

Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.