Venue/Deadlines | Program Dates | Program Fees |
---|---|---|
Venue : IIMB Campus Early Bird Discount Date : 02 Aug, 2024 |
Start Date : 23 Aug, 2024 End Date : 24 Aug, 2024 |
Residential Fee(excluding GST) : Rs. 1,00,000 Residential Early Bird Fee(excluding GST) : Rs. 90,000 Non-Residential Fee(excluding GST) : Rs. 90,000 Non-residential Early Bird Fee(excluding GST) : Rs. 81,000 |
Programme Overview
Customer understanding, innovation and collaboration skills are vital to all businesses. Solving complex business problems requires understanding multiple perspectives within and outside the organization. The design thinking process covered in this program enables participants to understand the potential of interdisciplinary collaboration for the co-creation of new solutions to complex business issues. An essential part of the training of designers and architects, the design thinking method has been found to be effective for and applicable to diverse managerial problems.
Content
1. User Research to Product Innovation
2. Lead User Research to Product Innovation
3. Process View of Design Thinking
4. Immersive Research: Tools and Techniques
5. Challenge Framing and Ideation Techniques
6. Prototyping and Test Cycles
7. Pitch Design and Communication
8. Enabling Design Thinking in Teams
9. Creating Primary Demand
10. Achieving Product Integrity
Who Should Attend
Middle to senior-level managers who wish to hone their business and innovation skills through design thinking. Product design and development teams may like to register together to build synergy from the discussions in the programme.
Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.