Design Thinking

Venue/Deadlines Program Dates Program Fees

Venue : IIMB Campus

Early Bird Discount Date : 02 Aug, 2024
Last date for registration: 13 Aug, 2024

Start Date : 23 Aug, 2024
End Date : 24 Aug, 2024
Residential Fee(excluding GST) :  Rs. 1,00,000
Residential Early Bird Fee(excluding GST) :  Rs. 90,000
Non-Residential Fee(excluding GST) :  Rs. 90,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 81,000

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Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 02 Aug, 2024
Last date for registration: 13 Aug, 2024

Contact Us

Ms. Vinitha Vandana
Landline No.:+91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in

Starting In
Short Duration
International Travel
Alumni Status

Programme Overview
Customer understanding, innovation and collaboration skills are vital to all businesses. Solving complex business problems requires understanding multiple perspectives within and outside the organization. The design thinking process covered in this program enables participants to understand the potential of interdisciplinary collaboration for co-creation of new solutions to complex business issues. An essential part of the training of designers and architects, the design thinking method has been found effective and applicable to a diversity of managerial problems.

1. Right Brain Thinking
2. Lead User Research to Product Innovation
3. Process View of Design Thinking
4. Immersive Research: Tool and Techniques
5. Challenge Framing and Ideation Techniques
6. Prototyping and Test Cycles
7. Pitch Design and Communication
8. Enabling Design Thinking in Teams
9. Creating Primary Demand
10. Achieving Product Integrity

Who Should Attend
Middle to senior level managers who wish to hone their business and innovation skills through design thinking. It is also relevant for client facing management consultants who wish to build their design thinking skills for effectively engaging with client firms. Teams may like to register together to build synergy from the discussions in the program.

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Programme Directors

Professor Ganesh from Strategy area of IIMB holds a post graduation from the Institute of Rural Management Anand and is a Fellow of IIM Ahmedabad. He won the Best Young Teacher Award and Best Research Paper Award from the Association of Indian Management Schools. Since 1996 he teaches strategy courses across programs and offers an elective on new product development in the post-graduate program at IIMB. He has conducted several senior management team visioning workshops and been actively involved in mentoring aspiring entrepreneurs, start-ups and small firms. Prof. Ganesh was earlier a nominated member of the India Design Council. While at IIMB he has consulted on major turnaround projects and prior to his doctoral studies he was an Executive Assistant to the Managing Director of the Punjab Milk Federation for a year on a major turnaround project.

Mr. Vinay Dabholkar is a consultant, teacher, and author working in three areas: innovation strategy, design thinking, and mindfulness. He is a co-author of the book “8 steps to innovation: going from jugaad to excellence” (2013) and author of the book “Mindfulness: connecting with the real you” (2019). He has been a visiting faculty at IIM Bangalore (since 2011) and at IIT Bombay (since 2016). Over the past decade, he has helped several organizations and individuals in their innovation and mindfulness journey. He also works with not-for-profit and government organizations in the education and healthcare space. Prior to starting the consulting career, Vinay worked for a decade in Motorola in the US and Sasken in Bangalore. He did his B. Tech. from IIT Bombay and Ph.D. from University at Buffalo both in Computer Science.

Programme Charges

Programme Fee
INR 1,00,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 02-Aug-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 90,000/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Certificate Sample

How To Apply for the Programme


  • Design Thinking programme at IIM-Bangalore was one of the best investment that I have done in recent past for my development. The program covered various area’s of design thinking concepts (industries agnostic) which were easy to understand and internalize. The case studies presented during the program did give valuable ideas on how we can start using the design thinking process in our day-to-day work. I was able to use the simple method taught during the program to solve some long pending challenges related to process within my current engineering team. I would surely recommend this program so professionals who are looking to use alternate ways of thinking to solve some business problems.

    Mr. Tejas Raval
    Software Engineering Senior Manager, Dell
  • I’ve participated in the Design Thinking Program of IIM Bangalore during Nov,2019. I truly enjoyed the topic which was presented in a very lucid manner by the lectures and where a great cohort of participants from diversified backgrounds also shared truly insightful interspersed experiences with top-notch practical exercises. Upon returning to my organization, I was able to disseminate the information and experience with my core team members along with our design leaders and product development managers in design thinking. I saw practically improved acceptance of my approach by the larger team where using the framework of design thinking with empathy and being considerate about the needs of the customers has immediately driven positive change of Innovation and Problem-solving.

    Mr. Mustafa Golam
    Head of Technical Sales (FSOC) | X. Company
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