Digital Social Media & AI Strategy: Driving Business Growth

Professor G Shainesh https://www.iimb.ac.in/user/139/g-shainesh has over three decades of research and teaching experience in India and abroad. He has conducted collaborative research and teaching assignments at the University of Gothenburg (Sweden), University of St. Gallen (Switzerland), HEC Paris, Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan), Curtin University of Technology (Perth), among others. His research and teaching focus on Digital Marketing Strategies, CRM, Services Marketing and Service Innovations. At IIMB, Shainesh has served as Dean – Administration (2014-17), Chair – EPGP (2013-14) and Chair – Student Exchange Program (2006-09). He serves the Boards of the Academy of International Business – South Asia Chapter(AIB-SAC) https://bit.ly/3Sgrl0l as the Vice Chair and the International Sustainable Development Research Society (ISDRS) https://bit.ly/3zSn8sk

He has worked for several organizations in the public, the non-profit and the corporate sectors, including pharma, telecom, software, engineering and service firms, both as an advisor and as a seminar leader. His clients include ABB, Ashok Leyland, Department of Pharmaceuticals, Caterpillar, Ericsson, Indian Oil,  Philips, SKF, Indian Railways, IFFCO, ICPB, Mylan, Ministry of Tourism, Power Ministry, Sanofi Aventis, Tata Motors, Sanskriti, Siemens Healthineers, Pradan, Volvo Eicher, among others.

He is Editor-in-Chief of the Journal of Indian Business Research (JIBR), an Emerald (UK) publication. His papers on services and relationship marketing have been published in the MIS Quarterly, Journal of Service Research, Journal of International Marketing, Journal of Services Marketing, Service Industries Journal, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, International Journal of Technology Management, Journal of Relationship Marketing, International Marketing Review, among others.

At IIMB, he leads the cross functional research initiative on consumer insights https://bit.ly/2L1o4P6. His case study Narayana Nethralaya: Expanding Affordable Eye Care won the second prize in the GlobaLens 2014 NextBillion Case Writing Competition. He was named ‘Best Professor in Marketing’ by the CMO Asia Council during the ‘Best B-Schools in Asia Awards’, July 2011, Singapore. He is also a past winner of the Citibank Special Research Award (1994) and P D Agarwal TCI Award for Doctoral Research in Management (1995).

His books include  ‘Marketing Management’ 16E (2022, Pearson https://amzn.to/3QfqStk ,  ‘Social Media Marketing: Emerging Concepts and Applications’, (2018, Palgrave Macmillan), Customer Relationship Management – A Strategic Perspective (2006, Trinity Press) and Customer Relationship Management – Emerging Concepts, Tools and Applications (21st Reprint 2017; McGraw Hill, New Delhi). His online courses on Digital Marketing Strategy, CRM and Services Marketing https://bit.ly/3zv8SEH  are offered on the edX and Swayam platforms.

Dr. S Raghunath has been Professor of Corporate Strategy and Policy at the Indian Institute of Management Bangalore (IIMB). He has served as the Chairperson of the IIMB Corporate Strategy and Policy area from 1998 to 2000 and as Chairperson of the NS Raghavan Centre for Entrepreneurial Learning from 2001 to 2003 during which period he worked on setting up the NSR-GIV Incubation Centre at IIM Bangalore with funding from Global Internet Ventures, Palo Alto California, USA and NS Raghavan, co-founder of Infosys. He is consultant and has worked on digital and social media models and strategies. He researches and teaches elective course on digital models and strategies as well as on managing virtual organizations.

He was a Visiting Scholar at the Graduate School of Business, Stanford University from 1990 to 1991 where he researched strategy making in high-tech companies which included Cypress Semiconductors Inc., Harris Semiconductors Inc. Intel, Motorola, MIPS and National Semiconductor Corp.

Dr. Raghunath has published several papers, case studies and book chapters. He has been quoted in publications such as Economic Times, Business World, Business Line and Computer Today. He has been writing a column on business strategy forBusiness Outlook. Dr. Raghunath serves as an independent director on the board of KTwo Technologies, Spatial Data, Alkor Technologies, India Satcom, National Venture Capital Fund and Chairperson India Board of Academy of International Business. His professional services have been engaged by many IT firms including Cisco, Motorola, IBM and Wipro.

Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

• Receive Executive Education eNewsletters
• Invitation to share articles to the EEP blog (subject to a shortlisting process
• Participate in EEP webinars on various topics
• Invitation to curated events and programs by the EEP office

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office