Digital Business Models and Strategy

Venue/Deadlines Program Dates Program Fees
Venue : IIMB Campus
Early Bird Discount Date : 22 Aug, 2024
Last date for registration: 02 Sep, 2024

Start Date : 12 Sep, 2024
End Date : 14 Sep, 2024
Residential Fee(excluding GST) :  Rs. 1,10,000
Residential Early Bird Fee(excluding GST) :  Rs. 99,000
Non-Residential Fee(excluding GST) :  Rs. 95,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 85,500

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Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 22 Aug, 2024
Last date for registration: 02 Sep, 2024


Contact Us

Ms. Preethi
Landline No.:+91-80-26993375
Mobile No. +91-8951974073
Email: preethi.s@iimb.ac.in

Starting In
Senior Leaders
Short Duration
International Travel
Alumni Status

Programme Overview
The focus of the programme  is on  the central role of  digital business models and strategy  in enhancing business performance. The programme  offers tools and concepts that management need to analyze and synthesize traditional business with digital business models as well as  make informed decisions relating to greenfield digital ventures.

Programme Content
Using current research and cases the programme will explore the latest trends in digital transformation and leadership and provide a broad overview of the digital business models and strategy.

Specifically, the programme will address:
Digital – properties that facilitate business growth strategy and competitive advantage, role in business of incremental and disruptive technologies, value configurations, benefits and limitations. Digital and traditional business -similarities and differences in managing them.

Business models – How companies leverage digitalization and AI through the different business models of the new economy, evaluation of the strengths and weaknesses of dynamic business models and critique of the business models of a variety of actual businesses. How to re imagine, reconfigure and rejuvenate traditional business model through digitalization for a sustainable business growth strategy.

The macro-environment – Investigation of competitive and macro environment as determinants of profitability and as influencers of digital business models, as well as how Digital business has affected the macro environment in which they operate.

Key Benefits/Takeaways
Upon completion of the programme, the participant will be able to:
Revisit the current business models, scope and revenue streams and be able to evaluate the role and feasibility of digital business models and strategy based upon the company’s position in a competitive space considering the macro environment factors that influence it and develop ideas to formulate a robust digital business design and implementation plan.

The programme will be based on case discussions and lectures on both pure digital as well as traditional companies that must formulate and execute successful digital business models and strategies in order to gain, defend or reinforce a competitive advantage.

Who Should Attend
This programme is designed for senior executives at large and midsize companies who formulate corporate strategy as well as develop and implement digital business strategy. It is appropriate for directors, vice presidents, and senior managers who are responsible for formulating and driving digital strategy for their organization. Given the cross functional relevance of this program, individuals and teams are encouraged to apply.

Typical participants
Chief Executive Officer
Chief Digital Officer
Managing Director
Vice President of Strategy
Director and Teams in-charge of Digital Transformation

Programme Directors

Dr. S Raghunath has been Professor of Corporate Strategy and Policy at IIM Bangalore who has been offering the MBA elective course on digital business models and strategy based on his cases based research for several years. He has been a digital business transformation consultant and has led digital business models and strategy workshops for several multinational and Indian companies . He has been a member of the Governing Board of the Cloud Computing and Innovation Council of India

Dr. Raghunath is the South Asia Chapter Chair of the Academy of International Business. He serves as an independent director on the Boards of Vijaya Bank,, K Two Technologies, Spire Technologies, and National Venture Capital Fund. He is a Registered Consultant with the Office of Project Services, UNDP, New York.

He was a Visiting Scholar at the Graduate School of Business, Stanford University (1990-1991). He was also a Visiting Professor at INSEAD, France; HEC Paris; Toulouse Business School, EuroMed, Marseilles; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia.

Dr. Raghunath was the Global Director of the International Masters Programme For Practising Managers (IMPM) in 2010-2011 and has coached many Senior Leaders of Indian companies as well as MNCs. He is Programme Director For The Aerospace MBA programme offered in collaboration with Toulouse Business School, France and AirBus and for the Senior Leadership Coaching Programme at IIM Bangalore.

Prof. Vijay is primarily interested in ecosystem strategies. His dissertation research focuses on complementor strategies in the enterprise software platform ecosystem. Besides his dissertation research, he is also working on a number of projects in the area of innovation. Vijay has presented his research at a number of international conferences such as the Strategic Management Society Annual Conferences, Academy of Management Annual Meetings, CCC Doctoral Conference, and Platform Strategy Research Symposium. A paper based on his dissertation won a best paper prize at the SMS Annual Conference in Houston, 2017.

Vijay’s prior consulting experience with clients such as Toshiba, Pepsi-Lays, and ABN AMRO, and managerial stint in a Deloitte Technology Fast 50 start-up have contributed toward making him an effective researcher as well as instructor. He has taught courses on Strategic Management and International Business at Georgia Tech.

Programme Charges

Programme Fee
INR 1,10,000/- Residential and INR 95,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 22-Aug-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 99,000/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 85,500/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Participant Benefits

As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Certificate Sample

How To Apply for the Programme

Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.