| Venue/Deadlines | Program Dates | Program Fees |
|---|---|---|
|
Venue : IIMB Campus
Early Bird Discount Date : 24 Sep, 2024
Last date for registration: 05 Oct, 2024 |
Start Date : 15 Oct, 2024 End Date : 19 Oct, 2024 |
Residential Fee(excluding GST) : Rs. 1,40,000
Residential Early Bird Fee(excluding GST) : Rs. 1,26,000 Non-Residential Fee(excluding GST) : Rs. 1,15,000 Non-residential Early Bird Fee(excluding GST) : Rs. 1,03,500 |
Ms. Preethi
Landline No.:+91-80-26993375
Mobile No. +91-8951974073
Email: preethi.s@iimb.ac.in
Programme Overview
Enrol for the 5-day programme designed to speed you up with Digital Marketing. Here is how:
The programme is designed for busy professionals who wish to quickly learn digital marketing. Professionals can learn all facets of digital marketing within the 5-day programme. The programme will enable marketers to prepare a digital marketing strategy. It provides an opportunity to understand the tools and techniques and the ‘how’ of digital marketing. This programme presents a panoramic view of various digital marketing media that businesses can use for accelerating growth. It will give in-depth knowledge of the art and science of search engine marketing, social media marketing, Facebook ads, Consumer personas and Google ads. It will unravel the algorithm of key social media such as Facebook, LinkedIn, and Instagram.
The programme will enable marketers to know which metrics to focus on in digital and how to measure the ROI of their spends. The programme will help you to increase engagement, leads and conversions. Insights into digital marketing will help marketers to achieve enhanced performance from their teams and digital agencies while reducing the cost of their digital campaigns. The programme delves into latest trends in the field of digital marketing.
The programme will demonstrate how to set up live campaigns. The programme provides a good blend of strategy and execution.
The programme is innovative and elucidates the latest trends in digital marketing. Engage with the best-in-class faculty and senior leaders in the industry to know the best practices and ace your digital marketing game.
Programme Content
• Digital Analytics
• Digital Marketing Strategy
• Social Media Strategy
• LinkedIn Marketing
• Consumer Personas
• Facebook Marketing
• Instagram Marketing
• YouTube Marketing
• Search Engine Optimization
• Google Ads
• Search Engine Advertising
• Mobile Marketing
• Content Strategy
Pedagogy
The pedagogy includes live campaigns, case studies, group projects, presentations, lectures and audio-visual aids.
Key Benefits
• Strategy and execution of digital marketing
• Algorithm of different social media platforms
• Optimizing Ad Campaigns
• Measuring ROI of Spends
• Greater effectiveness and efficiency of digital marketing
• Build a community
Who Should Apply
The programme is designed for professionals in the middle and senior-level positions, who desire to understand the algorithms of platforms and why of digital marketing. It starts from basics and goes to intermediate level. Both B2C and B2B participants from sales and marketing, technology, entrepreneurs, general management have benefitted from this programme
Professor Ashis Mishra is a member of the Marketing area at IIM Bangalore since 2004. Prior to this, he worked as faculty in marketing at XLRI Jamshedpur and TAPMI Manipal.
A pure educationist by choice, he has been involved with teaching and research in marketing field all his professional life.
Ashis teaches Marketing Management, Digital Marketing, Omnichannel Retail Strategy and Agile Marketing in multiple long duration programmes (post graduate and doctoral level) and executive education programmes at IIMB. Ashis has been developing cases based on marketing, digital marketing and retail business in Indian scenarios, some of which are listed on Harvard Business Publishing for Educators. His research interests are in agile/ entrepreneurial marketing strategy, digital- omnichannel strategy, and changing consumer behaviour in the dynamic business environment. He has been involved with academic administration in various capacities at IIMB. He has served as Chairperson (Admissions and financial Aid committee), Chairperson (Post Graduate Programme in Software Enterprise Management), and Chairperson (Library Committee), besides being a member of several other academic committees. In addition, he has offered multiple courses on Marketing management and Retail Management on MOOCs platform (EDX, IIMBX, SWAYAM).
Programme Fee
INR 1,40,000/- Residential and INR 1,15,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.
Early Bird Discount
Nominations received with payments on or before 24-Sep-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 1,26,000/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 1,03,500/-(+ Applicable GST)
Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.
Please Note
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.