Ecosystem Strategy for Business Leaders

Venue/Deadlines Program Dates Program Fees
Venue : IIMB Campus
Early Bird Discount Date : 05 Aug, 2024
Last date for registration: 16 Aug, 2024


Start Date : 26 Aug, 2024
End Date : 29 Aug, 2024

Residential Fee(excluding GST) :  Rs. 1,20,000
Residential Early Bird Fee(excluding GST) :  Rs. 1,08,000
Non-Residential Fee(excluding GST) :  Rs. 1,00,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 90,000

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About IIM Bangalore

Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 05 Aug, 2024
Last date for registration: 16 Aug, 2024

Who Should Participate

This programme is targeted towards senior managers who are engaged in developing or executing their organization’s technology and/or business strategy. The typical participant shall have an experience of 10-15+ years industry experience and shall be actively engaged or interested in strategic decision making through leveraging new age technologies.

Contact Us

Mr. Junaid Ahmed
Landline No.:+91-80-26993371
Mobile No. +91-8951281609
Email: junaid.ahmed@iimb.ac.in

Starting In
Short Duration
International Travel
Alumni Status

Programme Overview
Traditional business strategy has often been about differentiating the firm from its competitors within the same industry. To achieve this, firms have often relied on investing in internal resources and building internal capabilities to achieve their competitive advantage. However, such a traditional approach to strategy can no longer guarantee success in the new age filled with ever more complexity and uncertainty. Leaders in this new age need to be able to understand how their organization is embedded within the broader ecosystem and frame and execute their strategies accordingly.

In the first module, we start off with an overview of ecosystems and go on to understand different forms of ecosystems. The term ecosystem refers to a complex network of entities composed of competitors, suppliers, buyers, complementors, as well as regulators, research universities and labs, and capital providers. Scholars and practitioners often refer to different forms of ecosystems to highlight certain important elements concerning such ecosystems.

Platform ecosystems emphasize on the central orchestrating role of the firm owning the platform in connecting the two sides. For example, Uber connects drivers and riders, Amazon Marketplace connects sellers and customers, and Swiggy connects restaurants and diners and so on. Innovation ecosystems often refer to the upstream and downstream parts of the value chain in which the focal firm is embedded. Typical examples include the semiconductor ecosystem and the telecom ecosystem where multiple players upstream and downstream are part of a complex network of relationships to deliver ultimate customer value through their products and services.

In the second module, we focus on the nature of relationships within ecosystems and their consequences for firm strategy. Ecosystems often involve both competition and cooperation among firms. This results in interesting dynamics in relationships and has important implications for leaders formulating and executing their strategies.

In the third module, we look at new technologies such as AI/ ML and Blockchain that have the potential to transform existing ecosystems by removing bottlenecks and improving efficiencies within the ecosystem. We shall discuss the benefits, costs, as well as risks associated with employing such technologies within ecosystems and how leaders can internalize them in formulating the right ecosystem strategy for their organizations.

In the final module, we bring together our learnings by looking at real world case studies on both successful and not so successful ecosystem strategies.

Programme Objective

  • Understand the framework of ecosystems and how they relate to tradition notions about the firm and its industry.
  • Highlight the elements that are important to different ecosystems and derive a typology of ecosystems.
  • Explore the competitive and cooperative dynamics within ecosystems
  • Appreciate how new age technologies such as AI/ ML and Blockchain can enable ecosystems.
  • Craft an ecosystem strategy that combines traditional strengths of the firm as well as its ability to leverage on its relationships with other partners within the broader ecosystem.
  • Walk through the deployment of ecosystem strategies in organizations across varied settings

Programme Content

The programme shall consist of multiple modules that together addresses the following aspects:

  • Overview of Ecosystems
  • Transition of Firm-Industry Framework to Ecosystem Framework
  • Building Blocks and Elements of Ecosystems
  • Types of Ecosystems
  • AI/ML and Blockchain Technologies in Ecosystems
  • Ecosystem Strategy Analysis
  • Ecosystem Strategy Formulation
  • Ecosystem Strategy Execution

Key Benefits/Takeaways
The programme is expected to benefit the participants in multiple ways. On completion of this programme, the participant will be able to:

  • Understand what ecosystems are and how they different from traditional units of analysis.
  • Obtain an overview of defining elements of ecosystems as well as different forms of ecosystems.
  • Appreciate how competitive and cooperative dynamics play out within ecosystems.
  • Develop a process to leverage new technology capabilities to solve problems with the ecosystem.
  • Develop and deploy a successful ecosystem strategy to achieve and sustain leadership.

This programme will be delivered as a 20-session course over four days. The instructors will employ innovative teaching methods including case studies, videos, classroom lectures, group activities, demos, and hands-on simulations to explore the concepts in the course. The participants shall be provided with relevant course materials including book chapters, case studies, and simulation logins.

Programme Directors

Dr. Rajeev R Tripathi is a faculty in the Productions and Operations Management area at IIM Bangalore. He brings a wealth of expertise to his role through classroom teaching in the MBA as well as PhD programs. He teaches an elective course focused on Competition and Cooperation in Business Ecosystems, as well as the core course on Operations Management. Besides, he has also taught Ph.D. courses on Game Theory, and Optimization Models.

Rajiv’s primary research focus lies in cooperative game theory, responsible business operations, and supply chain economics. His research work has been published in leading journals such as the European Journal of Operational Research, Journal of the Operational Research Society, and Operations Research Letters. His research articles have received best paper awards at multiple conferences such as the PAN IIM World Management Conference and the International Conference of the Society of Operations Management. Beyond academia, he shares his insights with a wider audience through thought leadership articles published in prominent outlets such as Forbes India, The Hindu Business Line, and the Economic Times. Rajeev’s professional journey reflects a blend of industry experience and scholarly pursuits. Prior to joining IIM Bangalore, he worked as a senior analyst at Ford Motor Company in Chennai. During his tenure at Ford, he was associated with the Global Data Insights and Analytics group, focusing on advanced operational analytics, smart mobility, and enterprise risk. Rajeev completed his Ph.D. at the Indian Institute of Technology Madras and B.Tech. at the Cochin University of Science and Technology.

Dr. Vijay Venkataraman is a faculty in the strategy area at Indian Institute of Management Bangalore. He is broadly interested in technological innovation and how it relates to firm strategy. Vijay has presented his research at a number of international conferences such as the Strategic Management Society Annual Conferences, Academy of Management Annual Meetings, CCC Doctoral Conference, and Platform Strategy Research Symposium. He has won multiple awards for his research. A paper based on his dissertation won a best paper prize at the SMS Annual Conference in Houston, 2017. His recent work tracing the growth of Bengaluru’s software agglomeration won the best paper award on emerging markets awarded by the International Management Division of the Academy of Management.

Vijay’s prior consulting experience with clients such as Toshiba, Pepsi-Lays, and ABN AMRO, and managerial stint in a Deloitte Technology Fast 50 start-up have contributed toward making him an effective researcher as well as instructor. He has taught the core course on Strategic Management, electives on Corporate Strategy, Technology Strategy, and AI Strategy in one-year MBA, two-year MBA, exec MBA programs, and the seminar course on strategy phenomena in the PhD program.  He also regularly co-teaches in custom programs for multinational companies. Vijay holds a PhD in Strategy & Innovation with a minor in Economics from Georgia Tech.

Participant Benefits

Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Programme Charges

Programme Fee
INR 1,20,000/- Residential and INR 1,00,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 05-Aug-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 1,08,000/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 90,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Certificate Sample

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office

How To Apply for the Programme

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