| Programme Dates | Last Date to Apply | Programme Fees |
Venue |
|---|---|---|---|
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Start Date : 05 Oct 2024 End Date : 01 Feb 2025 |
31 August 2024 | Non-Residential Fee: Rs. 4,25,000 + GST International Immersion Fee: USD 1,750 + GST |
IIMB Campus – Hybrid and NYFA – In person |
The General Management Programme on Entertainment & Media Business (GEM) is a certificate programme that has been structured around two main blocks of managing the creative process in entertainment and the business of entertainment.
Programme Overview
The Entertainment industry is a fast-growing business segment. The last two decades have seen large-scale corporatisation of the satellite TV business and feature film business. The COVID induced after-effects have resulted in a high consumption of the visual media. The OTT business has seen an exponential increase in user base, this has also meant OTT platforms have increased their production spends dramatically. However, there are no courses that specialize in the management of Media & Entertainment Business. There is an urgent need to train and equip young managers with unique skill sets to do well in this fast-changing field.
The course provides a framework for understanding the key marketing, technological and strategic issues that organizations face in the Entertainment industry. Key sectors of the entertainment industry are covered, focusing on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, publishing and the impact of Gen AI on the value chain of Entertainment business.
International Immersion Week at NYFA, Los Angeles
The week-long series of five, 3-hour seminars will be conducted in Burbank, Los Angeles, USA on various topics such as Marketing Trends, Personal Pitching Style & Marker Appeal of Projects, Crowdfunding, IP Building and Transmedia. During the immersion week in Hollywood, the participants will have the second half of the day to make suggested industry visits. NYFA will help in booking studio tours.
The international immersion coincides with the American Film Marketing Conference. For further details and schedule please visit https://americanfilmmarket.com/about-afm
Prof. S. Raghunath, a distinguished Professor of Strategy at IIMB, has served as the Chairperson for the Centre for Corporate Governance and Citizenship. He currently holds the position of Chairman of the South Asia Board of the Academy of International Business. Prof. Raghunath’s expertise lies in Strategic Alliances and Strategic Leadership. Drawing on a decade of field research and case studies, he offers a specialized General Management Programme tailored for film producers, directors, studio owners, film distributors, exhibitors, and general managers in the media and entertainment industry.
Prof. Anil B. Suraj is an Associate Professor of Practice at the Centre for Public Policy and the Chairperson of the Post Graduate Programme in Public Policy and Management. He is a member of the advisory council for the Centre for Corporate Governance and Citizenship at IIM Bangalore and also chairs the Office of Diversity & Inclusion. Prof. Anil Suraj teaches core courses on Public Administration and Law for doctoral students, as well as Business Law for the MBA and Executive Management Programmes.
Mr Rajiv Menon is an Indian filmmaker who has worked as a director and cinematographer in several Indian regional films. After making his breakthrough as a film cinematographer with Mani Ratnam’s drama Bombay (1994), Menon has continued to collaborate with Ratnam on other projects including Guru (2007) & Kadal (2013). He has also directed 2 critically acclaimed Tamil films, Minsara Kanavu (1997) and Kandukondain Kandukondain (2000), winning a Filmfare Award for the latter. After a sabbatical, Menon returned to directing with Sarvam Thaala Mayam.The General Management Programme On Media and Entertainment Business is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in developing Entertainment Content for Feature Films, Documentaries, Short Films, Short Films for mobile consumption, Advertisements, OTT Content and AR/VR based content. This course is for Producers, Directors, Writers, Development Personnel, and Aspiring Media Executives who examine the changing business issues associated with the entertainment industry.
Hybrid Mode (5 sessions on Saturday : 09:00 – 17:00)
Ms. Aditi Chaturvedi
Landline No.: +91-80-26993380
Mobile No. +91-89512 81611
Email: aditi.chaturvedi@iimb.ac.in
A part time programme certificate of completion will be awarded by IIMB to participants upon successful completion of the programme and satisfying programme requirements.
The participants become IIMB EEP alumni on successful completion of the programme and thereby gain access to the alumni network across various industry sectors.
IIM Bangalore’s General Management Programme on Media and Entertainment Business is Prof. Raghunath and Mr Rajiv Menon’s brainchild. Prof Raghunath is an institution in himself and along with Mr Rajiv Menon, has curated a course which covers all businesses in the media industry – how it runs and how it can be revived. Through this programme, we got an array framework as to how to solve media
business problems. Prof. Raghunath brought Industry veterans like Rajiv Menon and Dilip Mehta – along with many executives who are running television, advertising, music and film business. As I was already
engaged in several projects during the course of this programme, I was able to manage my time while using and implementing the learnings from this course.
IIM Bangalore’s General Management Programme on Media and Entertainment Business has been a game-changer. The program gave me a deep understanding of the industry and equipped me with the skills to lead and manage effectively. The opportunity to network with industry professionals has been invaluable. Overall, I highly recommend this program to anyone looking to excel in the media and entertainment field.
The programme is thoughtfully structured and gives a balanced learning of both creative and business side of the entertainment world. Perfect programme for working professionals who would like to switch to media & entertainment domain and create value in this high growth sector which has a deficit of domain specific educated professionals.
General Management in Media and Entertainment course offered by IIM Bangalore is a holistic program which covers both the business and creative aspects of entertainment business. The course which covers
Strategy, Operations, Marketing, Finance and Legal aspects of the business, has participants with vast industry experience and exposure and due to this the class interactions have been enriching. We were exposed to the basics of creative domains such as lighting, art direction, and production as well which was possible because of industry speakers/lecturers.
This was an outstanding learning experience! The programme was well-structured, engaging, and comprehensive. One of the things I appreciated the most about the course was the practical approach
it took while teaching entertainment and media management. The instructors didn’t just cover theoretical concepts but also gave real-life examples and case studies to help us understand how these concepts apply in the real world. This made the course incredibly relevant and useful. I also enjoyed the variety of topics covered in the course. From marketing and promotion to contract negotiation and intellectual property law, the course covered a broad range of topics that are essential for anyone interested in a career in entertainment and media management. Overall, I would highly recommend this course to anyone interested in entertainment and media management. It was an excellent learning experience for working professionals.
This course has provided an excellent learning experience in entertainment and media. We were able to interact with leaders in the entertainment industry and gain a lot of insights and perspective which cannot be found in textbooks alone. The assignments that we completed during the course were instrumental in building my confidence and skills. The course structure was designed to help us understand the different aspects of the industry and identify where I would best fit in. I am excited and eager to implement my newfound knowledge in the world of entertainment.
The Programme is a balanced certification for working professionals who are interested in building a career in the high growth Media and Entertainment Industry as it combines the art of creating content and the business of promoting content. I greatly benefitted with valuable insights into the end-to-end process of the media and entertainment business. I would like to extend my heartfelt gratitude to Prof. S.
Raghunath, Mr Rajiv Menon and all the guest faculties for sharing their knowledge and experience.
I come from a creative background and even though I have very strong roots in this sector, I wanted something that would legitimise my skills and make me stand apart in the industry as a professional. I happened to find this programme at that transitory phase in my life right after I completed business school. Since our speakers were all seasoned industry professionals, I think it was tremendously valuable to be able to learn from the people at the very centre of it all. The sessions were delivered in form of interactive learning sessions and an active participation. It helped us tap into ourselves which helped me discover more about the way I operate. I was also able to meet some amazing peers in this short span of our learning journey and I am excited to see what we’ll come up with in the future.
I was seeking a career transition to something more professionally fulfilling when I discovered this course. Coming from a creative background, I aimed to gain insights into the business side of the industry, and this course effectively bridged that gap. Beyond the invaluable lessons from our esteemed faculty, I deeply value the enriching peer learning experiences with our wonderful cohort. The course has unveiled new possibilities for me, notably instilling the confidence to start my own venture. I am eager to make more meaningful contributions to the Media & Entertainment industry.
My friend pursued a Master’s in Entertainment Industry Management at Carnegie Mellon. Seeking a similar opportunity in India, I discovered IIM-B’s long-duration program in Entertainment and Media Business. My learning journey has been incredible, pushing me out of my comfort zone and immersing me in six months of intensive learning and unlearning.
I plan to start a content production house incorporating Artificial Intelligence, and I am confident that the valuable insights gained from this course will be instrumental in this endeavour.
This exceptional program arrived just when I was seeking opportunities to understand the business side of the film industry after spending around seven years in creative roles. Business involves assembling diverse elements in the best possible way to create a beautiful structure. This program has shaped my thought process, encouraging me to analyse situations, apply suitable frameworks, and derive effective solutions to thrive. In today’s world, there is a high demand for trained and skilled professionals in the Media & Entertainment industry. I hope this opens doors for us to collaborate with the leading players in this business, equipped with the education and skills from one of the country’s top institutes and a pioneer in this field.
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.