General Management Programme on Entertainment & Media Business (Batch 2)


Programme Dates Last Date to Apply Programme Fees


Start Date : 25 Nov 2023

End Date : 04 May 2024

15 November 2023 Rs. 3,50,000/-(excluding GST)

IIMB Campus – Hybrid


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Starting In
Early, Mid- Senior/Career
Long Duration
International Travel
Alumni Status

The General Management Programme on Entertainment & Media Business (GEM) is a certificate programme that has been structured around two main blocks of managing the creative process in entertainment and the business of entertainment.

Programme Overview

The Entertainment industry is a fast-growing business segment. The last two decades have seen large scale corporatisation of the satellite TV business and feature film business. The COVID induced lockdown has resulted in a high consumption of the visual media. The OTT business has seen an exponential increase of user base, this has also meant OTT platforms have increased their production spends dramatically. However there are no courses that specialise in Media and Entertainment Management programme. There is an urgent need to train and equip young managers with unique skill sets to do well in this fast changing field.

The course provides a framework for understanding the key marketing and strategic issues facing organizations in the entertainment industry. Key sectors of the entertainment industry are covered, focusing on OTT, feature films, television, e-sports, animation and VFX, music, performing arts, and publishing.

The course provides a framework for understanding the dynamics of producing a finished creative product in the entertainment and media industry. All the facets of the production process are explored, including script selection, finance, budgeting, timetable development, team building, talent selection, contract negotiation, regulation, and technology. This course also takes a comprehensive look at the world of marketing in the entertainment industry as it is practiced today and how it will change in the television and advertising fields. 

Programme Directors

Prof. S Raghunath is Professor of Strategy. He was the Chairperson for the Centre for Corporate Governance and Citizenship. He is the Chairman of the South Asia Board of the Academy of International Business. He specializes in Strategic Alliances and Strategic Leadership. He offers the General Management Programme for Film Producers, Directors, Studio Owners, Film Distributors & Exhibitors and General Managers of Media & Entertainment companies based on his field research and case studies for the past ten years.


Prof. Anil B Suraj is Associate Professor of Practice Centre for Public Policy and Chairperson, Post Graduate Programme in Public Policy and Management. He is a member of the advisory council of the Centre For Corporate Governance and Citizenship at IIMB and is also the Chairperson, Office of Diversity & Inclusion. He delivers core courses on – Public Administration and Law for the Doctoral students, and Business Law for the MBA Programme, and for the Executive Management Programmes.

Mr Rajiv Menon is an Indian filmmaker who has worked as a director and cinematographer in several Indian regional films. After making his breakthrough as a film cinematographer with Mani Ratnam’s drama Bombay (1994), Menon has continued to collaborate with Ratnam on other projects including Guru (2007) & Kadal (2013). He has also directed 2 critically acclaimed Tamil films, Minsara Kanavu (1997) and Kandukondain Kandukondain (2000), winning a Filmfare Award for the latter. After a sabbatical, Menon returned to directing with Sarvam Thaala Mayam.

Target Audience

The General Management Programme On Media and Entertainment Business is designed for aspiring mainstream media and entertainment business entrepreneurs and executives, as well as those interested in the world of independent filmmaking. This course is for Producers, Directors, Writers, Development Personnel, and Aspiring Media Executives who examine the changing business issues associated with the entertainment industry.

Programme Schedule

Schedule – General Management Programme on Entertainment & Media Business – Batch 2
Modules Day Start Date End Date Day Sessions (per day)
Module-1 Fri 24-Nov-23 25-Nov-23 Sat 6
Fri 01-Dec-23 02-Dec-23 Sat 6
Fri 08-Dec-23 09-Dec-23 Sat 6
Fri 15-Dec-23 16-Dec-23 Sat 6
Fri 22-Dec-23 22-Dec-23 Fri 2
Module-2 Fri 05-Jan-24 06-Jan-24 Sat 6
Fri 12-Jan-24 13-Jan-24 Sat 6
Fri 19-Jan-24 20-Jan-24 Sat 6
Fri 02-Feb-24 03-Feb-24 Sat 6
Fri 09-Feb-24 10-Feb-24 Sat 4
Module-3 Fri 16-Feb-24 17-Feb-24 Sat 6
Fri 23-Feb-24 24-Feb-24 Sat 6
Fri 01-Mar-24 02-Mar-24 Sat 6
Fri 08-Mar-24 09-Mar-24 Sat 6
Fri 15-Mar-24 15-Mar-24 Fri 2
Module-4 Fri 29-Mar-24 30-Mar-24 Sat 6
Fri 12-Apr-24 13-Apr-24 Sat 6
Fri 19-Apr-24 20-Apr-24 Sat 6
Fri 26-Apr-24 27-Apr-24 Sat 6

The programme will be delivered in hybrid mode with 2 sessions on Fridays (18:00 – 20:45) and 4 sessions on Saturdays(10:00 – 17:00)

Programme Charges & Payment Schedule

Detail Amount Date
Confirmation Fee INR 1,00,000 + GST On Confirmation
1st Instalment INR 1,25,000 + GST On or before 10th Dec 2023
2nd Instalment INR 1,25,000 +  GST On or before 10th Feb 2023

How To Apply for the Programme

Certificate Sample

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office

Aamir Khan on the programme

Boman Irani on the programme

Video Testimonials

Contact Us

Ms. Aditi Chaturvedi
Landline No.: +91-80-26993380
Mobile No. +91-89512 81611
Email: aditi.chaturvedi@iimb.ac.in

Award of Certificate

A part time programme certificate of completion will be awarded by IIMB to participants upon successful completion of the programme and satisfying programme requirements.

IIMB EEP Alumni Membership

The participants become IIMB EEP alumni on successful completion of the programme and thereby gain access to the alumni network across various industry sectors.


  • IIM Bangalore’s General Management Programme on Media and Entertainment Business is Prof. Raghunath and Mr Rajiv Menon’s brainchild. Prof Raghunath is an institution in himself and along with Mr Rajiv Menon, has curated a course which covers all businesses in the media industry – how it runs and how it can be revived. Through this programme, we got an array framework as to how to solve media
    business problems. Prof. Raghunath brought Industry veterans like Rajiv Menon and Dilip Mehta – along with many executives who are running television, advertising, music and film business. As I was already
    engaged in several projects during the course of this programme, I was able to manage my time while using and implementing the learnings from this course.

    Ganesh Pareek
    Executive Producer, Partner & Design Thinking Head - First December Films
  • IIM Bangalore’s General Management Programme on Media and Entertainment Business has been a game-changer. The program gave me a deep understanding of the industry and equipped me with the skills to lead and manage effectively. The opportunity to network with industry professionals has been invaluable. Overall, I highly recommend this program to anyone looking to excel in the media and entertainment field.

    Abhinav Kamal
    Film Director, Company Director - Ten Motion Arts Pvt Ltd
  • The programme is thoughtfully structured and gives a balanced learning of both creative and business side of the entertainment world. Perfect programme for working professionals who would like to switch to media & entertainment domain and create value in this high growth sector which has a deficit of domain specific educated professionals.

    Vibhore Mayank
    CEO - Knocksense
  • General Management in Media and Entertainment course offered by IIM Bangalore is a holistic program which covers both the business and creative aspects of entertainment business. The course which covers
    Strategy, Operations, Marketing, Finance and Legal aspects of the business, has participants with vast industry experience and exposure and due to this the class interactions have been enriching. We were exposed to the basics of creative domains such as lighting, art direction, and production as well which was possible because of industry speakers/lecturers.

    Om Prakash Pal
    Associate Director - Cognizant Technology Solutions
  • This was an outstanding learning experience! The programme was well-structured, engaging, and comprehensive. One of the things I appreciated the most about the course was the practical approach
    it took while teaching entertainment and media management. The instructors didn’t just cover theoretical concepts but also gave real-life examples and case studies to help us understand how these concepts apply in the real world. This made the course incredibly relevant and useful. I also enjoyed the variety of topics covered in the course. From marketing and promotion to contract negotiation and intellectual property law, the course covered a broad range of topics that are essential for anyone interested in a career in entertainment and media management. Overall, I would highly recommend this course to anyone interested in entertainment and media management. It was an excellent learning experience for working professionals.

    Sreedhar Sundarrajan G
    Versioning Producer - Audio & Video - Hogarth Worldwide
  • This course has provided an excellent learning experience in entertainment and media. We were able to interact with leaders in the entertainment industry and gain a lot of insights and perspective which cannot be found in textbooks alone. The assignments that we completed during the course were instrumental in building my confidence and skills. The course structure was designed to help us understand the different aspects of the industry and identify where I would best fit in. I am excited and eager to implement my newfound knowledge in the world of entertainment.

    Manasa Venkat
    Assistant Director - Studio Shakti
  • The Programme is a balanced certification for working professionals who are interested in building a career in the high growth Media and Entertainment Industry as it combines the art of creating content and the business of promoting content. I greatly benefitted with valuable insights into the end-to-end process of the media and entertainment business. I would like to extend my heartfelt gratitude to Prof. S.
    Raghunath, Mr Rajiv Menon and all the guest faculties for sharing their knowledge and experience.

    Preeti Sondur
    Founder and Artistic Director - Natarang School of Fance
  • I come from a creative background and even though I have very strong roots in this sector, I wanted something that would legitimise my skills and make me stand apart in the industry as a professional. I happened to find this programme at that transitory phase in my life right after I completed business school. Since our speakers were all seasoned industry professionals, I think it was tremendously valuable to be able to learn from the people at the very centre of it all. The sessions were delivered in form of interactive learning sessions and an active participation. It helped us tap into ourselves which helped me discover more about the way I operate. I was also able to meet some amazing peers in this short span of our learning journey and I am excited to see what we’ll come up with in the future.

    Simren Simha

Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.