Leading with Digital, Analytics and AI Strategy: Luxury Fashion and Lifestyle Business

Venue/Deadlines Program Dates Program Fees
Venue : IIMB Campus
Early Bird Discount Date : 06 Jan, 2025
Last date for registration: 17 Jan, 2025

Start Date : 27 Jan, 2025
End Date : 29 Jan, 2025
Residential Fee(excluding GST) :  Rs. 1,10,000
Residential Early Bird Fee(excluding GST) :  Rs. 99,000
Non-Residential Fee(excluding GST) :  Rs. 95,000
Non-residential Early Bird Fee(excluding GST) :   Rs. 85,500

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Important Deadlines

Venue : IIMB Campus
Early Bird Discount Date : 06 Jan, 2025
Last date for registration: 17 Jan, 2025

Contact Us

Ms. Vinitha Vandana
Landline No.:+91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in

Starting In
Senior Leaders
Short Duration
International Travel
Alumni Status

Programme Overview
This programme focusses on the digital transformation of the retail business to grow and enhance business performance. All retail business professionals must quickly acquire a digital mindset to identify, respond, and realize the digital opportunities. The basis of the programme is that digital impacts and changes every building block of a retail organization for the better. Everyone in a leadership role should think digital-first for realizing the opportunities offered by technology. The programme offers tools and concepts that management must analyze, synthesize traditional business with digital business models, make informed decisions related to greenfield digital retail ventures. The programme is also suitable for entrepreneurs in Direct-to- Consumer businesses.

Programme Content
Using current research and cases, the programme explores the latest trends in digital retail business transformation and leadership and provides a broad overview of the digital retail business model and strategy.

Specifically, the programme addresses the follows:

  • Digital – Properties that facilitate retail business growth strategy and competitive advantage, role in business of incremental and disruptive technologies, value configurations, benefits and limitations. Digital and traditional retail business-similarities and differences in their management.
  • Retail Business models – How companies in the retail sector leverage digitalization and AI through the different business models of the new economy, evaluation of the strengths and weaknesses of dynamic retail business models and critique of the business models of various actual retail businesses. How to re-imagine, reconfigure, and rejuvenate traditional retail business models  through digitalization for a sustainable business growth strategy.
  • The macro-environment – Investigation of competitive and macro environment as determinants of profitability and  influencers of digital retail business model, as well as how digital retail business has affected the macro environment in which they operate.

Key Takeaways

  • Digitalization of retail – what it means, digital impact on cost structures, performance metrics, and what drives businesses and financial performance.
  • Defining existing capabilities of an organization focused on drivers of customer value.
  • Impact of digitalization on organization structure in the context of agile, cross-functional teams, experimentation, and rapid role out with low-cost inputs.
  • Identifying the necessary capabilities and how to acquire/ build them.
  • Mapping digital transformation at an organizational, division, and functional level. Managing existing organization goals, abilities, abilities needed, and digital transformation concurrently.
  • Developing a growth strategy.

The programme will be based on case discussions and lectures on both pure digital as well as traditional retail companies that must formulate and execute successful digital retail business model and strategy in order to gain, defend or reinforce a competitive advantage.

Who Should Attend
This programme is designed for retail leaders and executives in all management positions – business units, brands, and functions – who need to immediately leverage digital retail in their current business models. It is appropriate for senior Retail professionals executives at large and midsize companies responsible for formulating and driving the digital transformation strategy of their organizations.

Typical Participants:
Professionals in all functions of retail and e-commerce industry:

  • CEOs/COOs
  • Entrepreneurs in Direct to Consumer businesses
  • CFOs
  • Strategy Leads
  • Profit centre Heads
  • VPs/GMs/Head of Marketing,
  • Functional Leads for Product and Brand
  • Functional Leads for Design and merchandising
  • Functional Leads Operations
  • Functional Leads supply chain
  • All professionals wanting to reinvent their careers

Programme Directors

Dr. S Raghunath has been Professor of Strategy Area at Indian Institute of Management Bangalore. Dr. Raghunath was the Global Director of the International Masters Programme for Practising Managers (IMPM) in 2010-2011 and has coached many top managers of Indian as well as multinational companies. For 24 years he has been offering professional services to a number of entities such as Agriculture Finance Corporation, Union Bank, Canara Bank, State Bank of India, Vysya Bank, General Electric, General Motors, IBM, Essar, HP, Metro Cash & Carry, Wipro, SAIL, Tata Steel, Volvo and Ashok Leyland.

Dr. Raghunath is the South Asia Chapter Chair of the Academy of International Business. He is on the board of directors of MECL, KIOCL, Scientrix Asia, Spire Technologies, Weir India and the National Venture Capital Fund. He is a Registered Consultant with the office of project services, UNDP, New York.

He teaches post-graduate and doctoral courses in Alliance Management, Strategic Networks and Corporate Strategy and leads IIMB executive programmes on Strategic Issues in Alliances & Acquisitions, Negotiations, Strategic Leadership of IT Companies and the Business Management Programme for Media and Entertainment Industry.

He was a Visiting Scholar at the Graduate School of Business, Stanford University where he engaged in research on strategy making in IT companies. He was also a visiting Professor at INSEAD, France; HEC Paris; EuroMed, Marseilles; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia.

He also teaches an elective course on Digital Business Strategies and Models in the Post Graduate Programme on Software Enterprise Management (PGSM)

His research has focused on structuring and Managing International Alliances, MNC headquarters- Subsidiary relationships and digital strategy and models. He has published serval papers, case studies, book chapters and has been quoted in publications such as Economics Times, Business Line and the Computer Today and he wrote a column on business strategy for Outlook Business.


U Dinesh Kumar is a Professor of Decision Sciences and Chairperson of Data Centre and Analytics Lab (DCAL) at IIM Bangalore and holds a Ph.D. in Mathematics from IIT Bombay. Dr Dinesh Kumar introduced Business Analytics elective course in 2008 to the PGP students at IIM Bangalore and started one of the first certificate programmes in Business Analytics in India in 2010.

Dr Dinesh Kumar has over 20 years of teaching and research experience. Prior to joining IIM Bangalore, Dr Dinesh Kumar has worked at several reputed Institutes across the world including Stevens Institute of Technology, USA; University of Exeter, UK; University of Toronto, Canada; Federal Institute of Technology, Zurich, Switzerland; Queensland University of Technology, Australia; Australian National University, Australia and the Indian Institute of Management Calcutta.

Dr Dinesh Kumar has published more than 70 research articles in leading academic journals. Forty two of his case studies on Business Analytics based on Indian and multinational organizations such as Aavin Milk Dairy, Apollo Hospitals, Bigbasket, Bollywood, Flipkart.com, Hewlett and Packard, ISKCON, Jayalaxmi Agro Tech, Larsen & Toubro, Manipal Hospitals, Mission Hospital, Hindustan Aeronautics Limited, Indian Premier League, Reliance Retail, Shubham Housing Finance Limited, VMWare have been published at the Harvard Business Publishing’s case portal. His case studies are used by more than 220 Institutions across 61 countries across the world. He has authored 3 books, his recent book is titled, “Business Analytics – The Science of Data Driven Decision Making”, published by Wiley in 2017 which was an Amazon Best Seller.

Dr Dinesh Kumar has carried out predictive and prescriptive analytics consulting projects for organizations such as The Boston Consulting Group (India) Private Limited, Cavinkare, Hindustan Aeronautics Limited, Indian Army, Qatar Airways, Mission Hospital, Manipal Hospitals, Scalene Works, Wipro Limited, UNIBIC and the World Health Organization etc.

Dr Dinesh Kumar has conducted training program on Analytics for several companies’ companies such as Accenture, Aditya Birla Group, Ashok Leyland, Bank of America, Blue Ocean Market Intelligence, Cisco, Fidelity, Hindustan Aeronautics Limited, Honey Well, Infosys, ITC Info Tech, Ocwen financial Services and so on. Dr Dinesh Kumar conducts corporate training programme in Analytics and trained more than 1000 professionals in the field of analytics.

He is the founding president of the Analytics Society of India (ASI). Dr Dinesh Kumar was awarded the Best Young Teacher Award by the Association of Indian Management Institutions in 2003. He is listed as one of the top 10 analytics academics in India by the analytics India magazine. He is the governing council member of the Karnataka Government’s Centre of excellence for Data Science and Artificial Intelligence set up in Collaboration with NASSCOM.

Participant Benefits

Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Programme Charges

Programme Fee
INR 1,10,000/- Residential and INR 95,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 06-Jan-25 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 99,000/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 85,500/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Certificate Sample

Note: Certificate image is for reference to potential participants only and may change at the discretion of Executive Education Programmes Office

How To Apply for the Programme

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