Storytelling for Business Managers [Batch-1]

Executive Education IIM Bangalore > Storytelling for Business Managers [Batch-1]
Venue/Deadlines Program Dates Program Fees

Venue: IIMB Campus
Last date for registration: 03 May, 2024
Early Bird Discount Date : 22 April, 2024

Start Date : 13 May, 2024
End Date : 15 May, 2024
 Residential Fee(excluding GST) :  Rs. 1,05,000
 Residential Early Bird Fee(excluding GST) :  Rs. 94,500
 Non-Residential Fee(excluding GST) :  Rs. 90,000
 Non-residential Early Bird Fee(excluding GST) :   Rs. 81,000

About the Programme

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Contact details

Ms. Vinitha Vandana
Landline No.:+91-80-26993475
Mobile No. +91-8951974078
Email: vinitha.vandana@iimb.ac.in

Starting In
Short Duration
International Travel
Alumni Status

Programme Overview

“Storytelling” is one of the forms of creative expression humans use to comprehend and communicate information and experiences. Stories enable people to give meaning to their existence, pass on knowledge, change behaviour, understand & learn from their history, and plan strategies for the future. It has been observed that humans can simultaneously activate up to seven areas in their brains while listening to stories, and it is worth noting that the human brain’s image-processing zone works 60,000 times faster than the language-processing zone during storytelling sessions. Stories have been a natural and intrinsic form of human communication and have been a powerful and effective means of connecting, persuading, influencing, and leading people.

Programme Objective
The course is designed with the following specific objectives and learning outcomes:

  • To understand the various simple techniques of storytelling.
  • Practice the art of connection stories (forming bonds with listeners); influence stories (change opinions and overcome objections); clarity stories (past context, change and its impact, new behaviours needed, and future actions and success factors
  • To apply this practice in various business contexts and hone the art of developing stories to influence, persuade and change diverse stakeholders

Programme Content

This is a hands-on, practice-oriented course and hence designed as a workshop. This program will actively involve the participants in learning the technique of storytelling by practising each of the themes discussed in the class. The program will cover the concepts of storytelling, elements and techniques of effective storytelling, and the use of humour. Post establishing a strong foundation on the concepts and techniques of storytelling, the program will focus on crafting stories to shape values, influence & persuade, tell stories on backgrounds of data, build rapport, and overcome objections.

Key Benefits/Takeaways
Business Storytelling enables professionals to develop the skills and strategies to transform dry professional messages into emotionally engaging, credibility-enhancing experiences that inspire meaning, belief, and action.

The special tools, techniques, and structures in this program will help participants bring the power of stories into their day-to-day business communication. They will enable the participants to connect, engage & inspire, and ensure that everything they share has a lasting impression on their listeners. This course will be conducted in a workshop style and will illustrate practically by making participants practice the various storytelling techniques that enable them to build this critical leadership capability.

The pedagogy will include cases, videos, anecdote circles (group discussions designed to elicit stories from others, through skilful facilitation), and individual practice sessions in class that will hone the skills. The course does not intend to teach a case but will use short business cases across multiple domains. Students will practice linking a story to reinforce their decision.

Who Should Apply
Mid to Senior Managers who need to sharpen their personal effectiveness, influencing & persuading abilities and strengthen their leadership skills.

Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.

Some of the exclusive benefits of attending this programme are listed below –

  • Receive Executive Education eNewsletters
  • Invitation to share articles to the EEP blog (subject to a shortlisting process)
  • Participate in EEP webinars on various topics
  • Invitation to curated events and programs by the EEP office

Programme Director

With three decades of work experience, Dr. Debolina has worked as CHRO for 6 years in 2 multi-national firms. Her last assignment was as CHRO was with Schneider-Luminous as VP-HR, Admin,and CSR. She is also a member of the Board of IIM Indore since 2017 and of an NGO, SSISM which is focused on rural education. She has had in-depth experience across all facets of HR functions across multiple locations, cultures, and organizations (MNC, private sector, and entrepreneurial start-up). Her industry experience spans heavy engineering and electrical switchgear, IT software services, alcobev, and apparel retail.

As an ACC-level ICF certified executive coach, with multiple certifications in the facilitation of behavioral training and certified in psychometric tools, she has facilitated coaching and training sessions for mid-management and leadership level executives. Debolina has substantial experience in dealing with large international stakeholders in organization growth initiatives, change management, mergers &acquisition, and working in multi-cultural environments.

Debolina has completed her Fellow Program in Management (Industry) from IIM, Indore, PG from IIM, Bangalore, and BTech from College of Engineering, Pune. Apart from her substantial industry experience, Debolina has also published several case studies with Harvard Business Review and academic research articles over the last 4 years with top journals.

Programme Charges

Programme Fee
INR 1,05,000/- Residential and INR 90,000/- Non -Residential (+ Applicable GST) per person for participants from India and its equivalent in US Dollars for participants from other countries.

Early Bird Discount
Nominations received with payments on or before 22-April-24 will be entitled to an early bird Discount of 10%.
Early Bird Fee (Residential) INR 94,500/-(+ Applicable GST)
Early Bird Fee (Non-Residential) INR 81,000/-(+ Applicable GST)

Group Discount
Group Discount of 5% percentage can be availed for a group of 3 or more participants when nominations received from the same organization.

Please Note

  • All enrolments are subject to review and approval by the programme director. Joining Instructions will be sent to the selected candidates 10 days prior the start of the programme.
  • The programme fee should be received by the Executive Education Office before the programme commencement date.
  • In case of cancellations, the fee will be refunded only if a request is received at least 15 days prior to the start of the programme.
  • If a nomination is not accepted,the fee will be refunded to the person/ organisation concerned.
  • A certificate of participation will be awarded to the participants by IIMB.

Certificate Sample

How To Apply

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