Venue/Deadlines | Program Dates | Program Fees |
---|---|---|
Venue : IIMB Campus
Early Bird Discount Date : 06 Aug, 2024
Last date for registration: 17 Aug, 2024 |
Start Date : 27 Aug, 2024 End Date : 31 Aug, 2024 |
Residential Fee(excluding GST) : Rs. 1,40,000 Residential Early Bird Fee(excluding GST) : Rs. 1,26,000 Non-Residential Fee(excluding GST) : Rs. 1,15,000 Non-residential Early Bird Fee(excluding GST) : Rs.1,03,500 |
Overview
Strategic analysis for competitive advantage and strategic decision making are critical for a firm’s success in a liberalized and globalized environment. Its significance is even greater in the current economic context. To develop effective strategies, managers must constantly assess their resources and competencies, analyze their competitor moves and critically assess their fast-changing business context.
Contents
The key areas covered in this programme include the analytical, behavioural, and creative aspects of strategy formulation and implementation at the business unit level. Case studies will be used extensively to cover the following broad areas below:
• Strategic Thinking
• Analysing the Strategic Context
• Understanding Competitive Advantage
• Competitive Positioning
• Resources, Competencies, and Value Chain Analysis
• Non-Market Strategy
• Interpreting Business Models
• Implementing Strategy
Objectives
The programme aims to equip participants with a good understanding of the important analytical techniques used for strategy formulation in companies and their applicability in different contexts to make them effective strategists and organization builders.
Pedagogy
The programme will use several full-length strategy cases, and the faculty will lead the discussion on the cases.
Who Should Apply
For executives at middle and senior management level who are presently holding charge (or likely to assume charge) of a strategic business unit.
Participant Benefits
As a participant of this Short Duration Programme, you will be able to enjoy some exclusive benefits other than the outcomes such as skills and knowledge enhancement and building specific competencies that can help shape your career growth.
Some of the exclusive benefits of attending this programme are listed below –
Top-notch faculty, contemporary content, a great learning environment, and application orientation make the IIMB Exec Ed programmes world-class.