The programme duration was 20 March – 13 April 2023 and inaugurated on 20th March 2023, In-person On Campus and addressed by Mr Rajesh Singh Narayan, Head of Marketing Services (India CoE) along with the Programme Director.
Target audience comprised of individual contributors who are responsible for creating marketing interventions and also understand the product(s) and the business requirements, maintain the requirements of various brand owners and deliver expectations in time bound fashion, create brand plans and deliver the same to the brand owners while maintaining milestones.
The programme aimed at enabling the participants to think in broader perspective and design solutions to understand the current market trends, create and execute project plan while maintaining timelines to ensure on time delivery of the project.
The programme was based on the three broad themes of Project Management, Design Thinking and Marketing.
The Faculty Programme Director for this programme is Prof. Shainesh, Professor, Marketing and Chairperson, Initiatives on Consumer Insights.