It is time to move ahead of the curve ‘Digitally’ by Leading Digital transformation
IIMB Executive Education is proud to launch the 5th batch of ‘Leading Digital Transformation’ on the 12th of February 2024 with a lively inauguration event. This 6-month programme is offered by IIMB in partnership with the Friedrich-Alexander-Universitat; Erlangen Nurnberg (FAU), Germany. The programme is bifurcated into 3 phases, with one phase featuring a foreign immersion experience at the FAU campus.
The programme directors, Prof. R. Srinivasan, Prof. Alexander Plfaum, Prof. Katherin M Moslein, and Prof. Angela Roth, provided an overview of the programme and set the context for the upcoming sessions during the inaugural event, with the latter two professors joining virtually from Germany.
The participants of this programme were carefully selected from varied sectors to ensure a diverse cohort, which enhances contextual & application-oriented understanding of digital transformation in multiple industries.
The understanding of Digital Transformation starts with the basics of knowing the differences between Digitization, digitalization, and digital transformation – which are terms often used interchangeably, but they actually refer to distinct concepts in the realm of technology and business.
- Digitization refers to the activity of converting Analog information into digital format.
- Digitalization involves ‘leveraging’ digitally converted output to improve existing processes or create new ones – to reduce the cognitive effort of humans.
- Digital transformation is a broader and more comprehensive concept – which involves creating a cultural & organizational shift, drive innovation & strategic thought processes for effective leadership in the digital age.
Digital transformation has become imperative for organisations to stay competitive and relevant in today’s business landscape. Our Executive Programme is designed to equip the participants with the right vision, context, tools & technologies, and processes to lead their companies in effective digital transformation. For more such valuable offerings from EEP, check out our list of active programmes open for registrations here.